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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,551 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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1801 - 1825 of 5,705 Reviews for Foundations of Digital Marketing and E-commerce

By Wahid B

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Nov 30, 2022

I learned a lot of new things related to my passion.

Thanks Google and Coursera

By Amisha A K

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Nov 6, 2022

this course is amazing and I’m looking forward to learn other courses as well.

By Rose M E

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Oct 22, 2022

this course was a great insight on the path that i am currently on thank you.

By Godwin U

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Oct 19, 2022

The breakdown for each topic was excellently expressed for easy comprehension.

By Adiel M

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Oct 9, 2022

amazing course i love every bit of it and how simple it was put to understand

By William M

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Sep 23, 2022

The course has introduced me to the world of digital marketing and e-commerce

By Berti R G

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Sep 13, 2022

A great course for me who switching career. Thanks for providing this course.

By Muhammad M S A

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Aug 12, 2022

Its excellent journey of basic learning about Digital Marketing and E-commerce

By Aashiqe R

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Jul 31, 2022

Super easy to understand, covers all the concepts that a beginner should know!

By Malik A

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Jul 23, 2022

the best help for the beginners ever to start their career..highly appreciated

By Afrideen P

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Dec 21, 2024

it gave me lot of knowledge about digital marketing . i will use it my career

By Anne K H

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Sep 27, 2024

So information dense! So informative! A must see for marketers at all levels!

By Yira G

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Jun 6, 2023

I enjoyed every bit of the course. The simplicity of the material was superb.

By Ivan D L F

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May 12, 2023

I loved all the information and the way how instructors give to us! thank you

By Jun T

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Mar 13, 2023

Useful and insightful for those who wants to pick up digital marketing skill.

By Caleb A

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Mar 2, 2023

A good start for anybody thinking of going into Digital Marketing. THUMBS UP!

By SYED Z I

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Dec 19, 2022

I learned so much and developed a strong base knowledge of digital marketing.

By Claudine B C T

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Dec 10, 2022

i have learned a lot and thankful for this course excited for the course 2 😊

By Kanishk R

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Nov 6, 2022

It has motivated and granted me the confidence that I lacked.

Sincere Thanks.

By Martinez M A P

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Oct 17, 2022

i like the examples of this course it really makes it silple for me to learn

By Adam F

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Sep 2, 2022

Great content and overview of the Digital Marketing and E-commerce landscape.

By Héctor U A P

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Jul 31, 2024

muy buen curso, bastante completo, y entendible por su contenido multimedia.

By Abhishek P

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Jun 6, 2024

I have learned Lot, I didn't even know that digital marketing is at its best

By Ceban S

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Mar 2, 2024

Thank Coursera.com for such a great platform and a variaty of possibilities!

By ANURADHA B

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Feb 3, 2024

This was awesome i enjoyed it and I look forward to practicing what I learn.