I find the course a very good summary of brand management with focusing on important concepts and definitions.

I would like if the professor elaborates more on the Lemonade business example. That would give me a better understanding of how to apply in practice the brand and product management concepts discovered throughout the course.

Muy buena introducción a la especialización en Marketing Mix de una escuela de negocios tan prestigiosa como el IE Business School. Los casos prácticos son de gran ayuda didáctica y lo único en que piensas al acabarlo, es en empezar el siguiente módulo de la especialización. Muy recomendable a aquellos interesados en la materia.

Some topics would have been more compelling if more examples were brought up. But Professor Luis Rodriguez Baptista was such a charismatic figure in their MOOC, so made very module interesting and understandable. Would have preferred a feedback section in the quiz we take to provide a better understanding of our answers

As a practicing professional Product Manager this course was a great opportunity to grow my understanding of the subject and to continue on the path of continuous improvement.

Challenging and rewarding I have gained significant knowledge through this course and would recommend it any of my professional peers.

Great and informative course, but I would like to see better-implemented ppt's (behind the teacher they are really good). I think it would help further if we would get some more "task-based" questions in the tests - would help to make sure we not just memorized the lecture but understood it.

AMAZING! Thank you so much for this course i learned so much thing about brand and product management and yes some marketing tips too which defienetly help in my future. I just want add one thing that this type of course need some practical knowledge too like how its work in real life

The course was quite in-depth and very explanatory for both individuals familiar with the concepts and complete beginners. I would've rated it 5 stars but the transcriptions not being accurate was really the only reasons why i gave it 4 stars. Nonetheless, loved it!

im not a english-language native,i ve been learn english for years.and i can use it in life basicly ,but the course still difficult for me. i hope some chinese-english guys could tranlate it ,that would be kindful and helpful (the Chinese Tranditional  is terrible)

A very innovative course explained in simple lucid language with the help of lemonade business. Prof. Baptista has very amazing technique of conveying the concept with practical examples. A course worth doing if you aspire to get into the world of management.

Respected Sir, the entire course and the content is designed in a wonderful way and the way the videos sessions and the examples by the instructor is really informative. I once again congratulate the entire course era team for giving me a chance of learning.

I find some of the lectures to be a bit repetitive and via note taking i noted that the lecturere would stray from initial topic. Course was heavily example oriented rather than educational however, the information gianed trhoughout this was exceptional

Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.

I came to know much about Brand and Product Management just because I have recently joined a Start-up firm and gained much knowledge about how to market your brand and product along with management skills.

The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.

I definitely enjoyed it and the professor is really good. In some parts, possibly too much tailored to professionals who already work as brand managers.

Nevertheless, this course is really well done.

Excellent pace of teaching and impeccable course content development i'm fully satisfied and learned with fantastic experience! thank you very much! it'll definitley help for my career.

The course was really very engaging with lots of examples from the industry and live cases. Professor had an excellent way of teaching the course. I would highly recommend this course.

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.

The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.

Creo que el curso aporta conocimientos importantes para el desarrollo de marcas, aunque no entra demasiado profundamente en ellos sí aporta un resumen valioso a tener en cuenta.

Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.

The course would have been really great if all the reading materials and also those videos on vimeo or you tube was available. I really struggled with getting those open.

Great course with solid content and concepts, i definitely recommend it.

I didn't gave a 5 star review only because i felt that more examples were needed on module 4.

THe course was great, the content and delivery were on point. I believe the lessons I learned in the course will help me develop a strong brand for my new product.