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The course provide a systematic approach to situations in which you want to influence someone, helping to analyze the different challenges you can face in such an endeavor and suggesting strategies for each of them. It is useful both as a checklist (what is the challenge I am facing now) and for the examples it provides. Clear explanation, understandable language (for a non-native speaker), good scripting / notes system.

The course was very clear and thorough about the subject matter. I learned a great deal while taking notes, pausing the video, and reading the transcript. The pacing was also just right. I would recommend this course not only to current leaders, business owners, or aspiring entrepreneurs, but also to people who are thinking about becoming positive change agents in their communities.

Overall, the course provides useful information and a great framework through which to consider the topic of persuasion and influence. I wish the course came with direct references throughout the video that linked to specific studies and evidence. However, the professor did reference those studies even if he didn't provide the links, so that's a good start.

I very much appreciated the teaching style of Prof. O'Keefe. His tone and deliverance of the materials where easy to listen to and understand. Great information on the types of Social Influence. Will definitely use the steps presented in my work environment.

The course is very short and can easily be finished in a few hours. That said, the information contained is golden and opened up a new way of looking at persuasion.

Still, the course would benefit greatly from more real world examples and case studies.

This course is very informative and inspiring . It is also easy to understand in that it contains nothing but practical thumb-rules with specific real-life examples . The skills professors teach can be used in my work and communication with others.

Useful knowledge on how to effectively influence people in various kind of situations. Especially, how to work on their attitude, prescriptive and descriptive norms as well as how to convert their good intentions into real actions.

Little brief but with full of insights. The only thing that is missing I think is tools that could be useful when we are dealing with ego and trying to convince people when we want somebody to stop a certain behavior.

This course has some great informational content on persuasion and social influence.

My only complaint is that I would have liked more interactive assignments to put apply the knowledge learned.

It was very informative course. I admired the instructor. His way of teaching was remarkable and the vocabulary used was easy to understand. Thankyou for making it this much easy. 😊

I've loved this course from the beautiful presentation of course material form the professor to how this course changed my mindset towards becoming a leader or following g a leader

Extremely well explained, though perhaps some peer-graded assignments and not just quizzes would have been more appropriate to put our newly-acquired knowledge into practice.

Great course - I liked the structured overview and approach - but I missed some elements on how do you analyize lack of desired behaviour

I really loved it. It would be great to have some good hands-out that explains the process between the different level of influence.

Great content with very specific real life examples to understand different strategies and how to apply these strategies

Quick and simple course. Good explanation of concepts and great examples of how to apply the ideas in real life.

The course provides a good framework to deal with business problems. It is very simple, but effective.

Brief but worthwhile experience. I gotta say: I'm developing an interest in Northwestern University.

The course was useful I understand the basic of leadership skills that needs to be in leaders

I learned a lot about persuasion and methods to alter others behaviour in a positive manner

A short yet informational course. Good informational density for such a short course.