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Learner Reviews & Feedback for Social Media and Digital Marketing Fundamentals by Digital Marketing Institute

4.7
stars
330 ratings

About the Course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....

Top reviews

MN

Dec 25, 2024

This journey has been insightful and enriching, providing me with valuable knowledge and skills in the world of social media and digital broadcasting, Big thanks to all Coaches and Coursera.

RM

Aug 17, 2021

love love love the syllabus,the quizes all the assignment....really help newbi in Digital marketing like me to understand the basic n fundamental for next course

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51 - 75 of 81 Reviews for Social Media and Digital Marketing Fundamentals

By Bernardo R

•

Oct 20, 2022

Excellente course

By REEM F A

•

Oct 7, 2024

رااااائعة جداااا

By Prasanna K

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Nov 14, 2023

Really Great !

By Tasneem A G

•

Apr 14, 2024

Vary helpful

By SATYAM C

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Jan 8, 2025

nice course

By Riadh F

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Jan 23, 2023

Magnifique

By hrithik m

•

Oct 25, 2023

wonderful

By �Dr. K B

•

Nov 11, 2022

excellent

By Imran k

•

Aug 27, 2023

so great

By Bilgin A

•

Oct 14, 2022

perfect

By ADEBOLA O

•

Jul 30, 2022

great!

By kritika s

•

Oct 27, 2023

great

By ARISA C

•

Nov 21, 2023

good

By KAVYA A

•

Nov 20, 2023

good

By SUPREEM S

•

Oct 31, 2023

good

By Rim S

•

Jan 4, 2024

5

By Adam S

•

Dec 22, 2022

The course was adequate, and sometimes good, but many times I wished more exampes were used; when a video example or images of a feature was presented, it was such a breath of fresh air to see just what the presenter was talking about. More details about these, and seeing them more in use, would help. A few other comments might be that the transcripts really could use paragraphs (and to be checked, as sometimes they were not accurate), and a 20:00 video is a little too long when it is just presenting loads of data. The presenters are OK, but some are a bit stilted and the main presenter, while very personable, sometimes slurs his words or ideas.

By Gretė S

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Apr 18, 2022

It's pretty detail and interestingly put together. However, I did not like the last lecturer, he kept on stopping in the middle of the sentence which was very disturbing.

Also it would be great to be able to also download PPT of the slides reviews during the course, instead of screenshoting or rewritting the content

By Ліда С

•

Jul 26, 2024

Цікава інформація про основи маркетингу, класні завдання. Матеріал місцями застарів, але це не вплинуло на здобуті знання

By Abia F

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Oct 30, 2022

It was good to learn certain usefull concepts. please also include some practicle learning in it.

By L. F

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Aug 3, 2023

Excellent course but it'd be amazing if it were 100% free

By Schalk W v W

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Apr 30, 2023

Pretty good, can be updated with latest industry stuff

By perfect d

•

Sep 2, 2024

nice course

By ARITRA M

•

Aug 30, 2024

very good

By Heba H A I

•

Jul 16, 2022

excellent