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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,292 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

AA

Jun 14, 2024

An outstanding introduction to social media marketing! The content is clear and engaging, offering practical insights for beginners. Perfect for anyone looking to start a career in this dynamic field.

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

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4251 - 4275 of 4,370 Reviews for Introduction to Social Media Marketing

By elyn

•

Sep 9, 2021

If you are expecting a more in depth course that teaches the nitty gritty of Facebook ads management for a successful social media campaign, this is not the one. And if you have some experience in marketing, this will be pretty basic.

But if you are new to social media marketing, this course covers a more macro understanding of the top social media platforms, how to choose which works best your brand. The course basically teaches you the proper way to draft and start any social media plan.

By Joseph B

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Aug 29, 2023

This is a solid introductory course for someone who has never worked with social media or marketing before. The steps build off of one another and are easy to learn. While sponsored by META, it really focused on META products which does not encompass much of the market. The course also panders to ideal company values without opening up more about financial bottom lines and social media rules of engagement, both of which are more important to companies.

By Jessica C

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Feb 3, 2023

Some useful information but a majority of it was very redundant or didn't go into enough detail. Not quite what I was expecting but still had some information I didn't already know. Definitely glad I was approved for financial aid because I don't feel it would have been worth paying for it unless you are VERY illiterate with social media. If you're a millennial, save your money. You probably know or can easily teach yourself the content of this course.

By Lynne L

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Jan 4, 2021

The course itself is really great! I love the teacher and the content. However, there's a worksheet that is required for the assignment in Understanding Your Audience which cannot be opened, and has left me stuck and unable to proceed, despite contacting Coursera and them following up with the partner over a week ago. It's disappointing not being able to continue on-time with a course I was really enjoying!

By Eduardo L

•

Mar 26, 2021

Esperaba un poco mas de énfasis en las principales redes sociales y ejemplos mas reales y con números y datos mas reales que puedan demostrar realmente el funcionamiento del advertising.

Sin embargo es muy bueno para comenzar y apoyar a aquellos que desconocen completamente esta manera de marketing.

By Lindsay R

•

Jun 10, 2023

This was fine - but wish there was to skim this quickly for people who have basic information on what social media is. I felt like it was very very basic info that wasn't need for people who currently have and use social media.

By Rosemary A

•

Jul 2, 2023

The course provided me with practical knowledge of Social Media Marketing.

I have gained an insight into what Social Media Marketing is and how to apply them when I start my journey as a Social Media Marketer.

By Joseph K

•

Nov 14, 2022

A few quiz questions throughout the course could easily have more than one answer when applied in real-world situations. There also aren't enough questions about functionalities within each social media app.

By zeineb k

•

Jun 9, 2023

I want my name to be written on the certificate with latin characters not in arabic characters as it shows now and as it's shown in my government issued ID .

Can you fix that problem please

Thanks in advance

By Alyona D

•

May 17, 2023

The course is certainly very interesting, but for me, it is too superficial and not complete.

I would like to get all the knowledge at once in one course, and not sell several courses for this

By Vannak T

•

Feb 21, 2024

To me it's a little broad and too basic. Too much discussion about Social Media in General, while in my opinion these day people are all know how to use basic social media feature already.

By Mahmoud H

•

Jan 29, 2022

It is a very good start to learn about marketing basics but it spends alot of time in fields already known repeating it over and over that makes u bored some times.

By Abigael M

•

Dec 14, 2020

This class is truly for beginners and because of that / having knowledge of social media as an avid user, I did not find some parts of the class as useful.

By Megan M

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Sep 12, 2022

It seemed really easy. I don't understand if this is just a part of the course or if this was it. I finished everything but I do not see a certificate?

By Kunal J

•

Oct 1, 2024

not much technical knowledge.just how to sign up to social media.i think it does not need to be told here .everyone knows it who is doing this course.

By Monica B

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Oct 10, 2022

Super basic info and not very helpful if you've been a social media marketer for awhile. If you're totally new to this, you'll find it helpful

By Ruheen A

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Jun 8, 2022

it was a fine refresher. not for ppl who have studied bba, business studies. quite basic. but good for ppl new to business studies

By Eugene S

•

Oct 11, 2022

Most of the info covered in this course is basic and common sense. The course was enjoyable though and easy to flow through.

By Ariadne B

•

Mar 8, 2022

Great information. I wish there were more examples of topics to make it more clear since the information is so general.

By Kauê O

•

May 4, 2023

Lovely Couse, i just was expecting orther kinds of certificates, not only de Curseira's Certificate

By Joanna Z

•

Jun 18, 2022

Was not what I expected. It was everything I already knew about social media.

By Lawrence R A S

•

Nov 11, 2020

i have learned all about the types of social media that are available today.

By Sahrish M

•

Aug 9, 2023

Its a good course but you'll find many things that are not up to date

By III-51-Sakshi R T

•

Aug 10, 2022

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By Nuria L

•

Oct 1, 2022

It's too wide and not include information about tools