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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1926 - 1950 of 2,488 Reviews for Introduction to Marketing

By PINAR S

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May 7, 2017

Excellent

By Ramesh M

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Mar 19, 2017

excellent

By Adikeshav c

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Jan 2, 2017

very good

By Abhishek N

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Dec 15, 2016

excellent

By HariKrishnan K M

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Dec 13, 2016

The best!

By Muhammad A

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May 15, 2016

real good

By Xiaomeng S

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Feb 22, 2016

very good

By Manish S

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Dec 8, 2015

perfecto!

By ahmed m

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Dec 4, 2015

excellent

By Yusuf S

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Jan 24, 2024

Loveeet!

By Sana M

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Oct 1, 2023

amazing!

By Adrian A

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Sep 22, 2021

Amazing!

By Ronghui Y

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May 12, 2021

深入浅出，很有用

By Ricardo P

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Nov 24, 2020

Nice job

By Corrie E H

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Aug 17, 2020

Amazing!

By Piriyapong W

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May 1, 2020

Great st

By Jacques L C

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Feb 26, 2020

Love it!

By Jake H

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Aug 12, 2018

Good int

By Matteo U

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Mar 22, 2018

Love it!

By Afiya A

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May 22, 2017

loved it

By Marcella A C J

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Apr 2, 2017

Amazing!

By Franco M

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May 22, 2016

excelent

By Yifan H

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May 11, 2016

值得所有人上的课

By Amany B

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Oct 7, 2024

amazing

By Kamal A

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Feb 29, 2024

prefect