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Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,200 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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301 - 306 of 306 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By marit

•

Jan 23, 2022

The course is explaining the design thinking methodology without touching upon how to actually integrate it into corporate strategy othe rthan showing how delighted CEOs are about the novelty results when applying the process. The assignments are very shallow and do not translate much of what is being taught into applying it. Last but not least, and thats the worst part: the course demonstrates Design Thinking in the case of product strategy of Swiss Re and Ubank, goes from empathy mapping to problem statement to prototyping and testing - and the final assignment is about creating a Business Model Canvas - which is of course not wrong to do as such but in light of a course that is supposed to integrate design strategy with corporate strategy, a Business Model Canvas alone seems to be a very weak answer to all the areas a corporate strategy entails. I would definitely not recommend this course.

By Ant B

•

Jan 13, 2022

The course fails to connect fully design thinking/principles (which is what the case studies are about) with design strategy. It also relies too heavily on talking head videos as the sole medium by which to communicate ideas with limited additional reading/resources.

By Norma K M A

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Jul 14, 2023

Los enlaces de lectura no estan actualizados, no todos abren. Creí que sería más práctico, tiene buenos conceptos

By Tishia Q

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Jul 15, 2020

The material is a bit old and this format makes it really easy for people to slack off and cheat.

By mohamed a

•

Nov 22, 2022

Need more details, the discussion is cursory

By Lasya M

•

Jan 20, 2024

best