Innovation for Entrepreneurs: From Idea to Marketplace

Innovation for Entrepreneurs: From Idea to Marketplace

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. Thomas J. Mierzwa

Skills you'll gain

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Assessments

6 assignments

Taught in English

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This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 5 modules in this course

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

What's included

10 videos9 readings1 assignment

10 videosTotal 65 minutes

Preview of the Course1 minutePreview module
Introduction to the Course1 minute
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1 minute
What are entrepreneurial opportunities?11 minutes
What factors influence the feasibility of an innovation?15 minutes
Which innovation strategy: technology-push or market-pull?8 minutes
Product-market fit8 minutes
How do you develop a business model6 minutes
Walkthrough of the business model canvas - Part 15 minutes
Walkthrough of the business model canvas - Part 24 minutes

9 readingsTotal 80 minutes

Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10 minutes
Meet the Faculty10 minutes
Connect with your classmates10 minutes
Expand Your Learning5 minutes
Slides10 minutes
Instructions for the Quiz10 minutes
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10 minutes
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes

1 assignmentTotal 30 minutes

Initial Business Model Canvas30 minutes

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

What's included

8 videos1 reading1 assignment

8 videosTotal 63 minutes

What do customers want to know?8 minutesPreview module
Customer types8 minutes
Customer archetypes4 minutes
Customer segments and business models6 minutes
Customer segments, value propositions, product features12 minutes
How to map your value?5 minutes
How to interview customers?5 minutes
How to get insights from your customers?11 minutes

1 readingTotal 10 minutes

Slides10 minutes

1 assignmentTotal 30 minutes

Discovering and Interviewing Your Customers30 minutes

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

What's included

9 videos1 reading1 assignment

9 videosTotal 77 minutes

Customer value8 minutesPreview module
The DNA of customer-centricity6 minutes
Crossing the chasm6 minutes
Qualitative and quantitative marketing research11 minutes
Importance and methods of market segmentation9 minutes
Focusing on the target market6 minutes
Beyond the chasm9 minutes
Strategic implications of beyond the chasm10 minutes
E-commerce: The internet as a selling platform7 minutes

1 readingTotal 10 minutes

Slides10 minutes

1 assignmentTotal 30 minutes

Product Understanding and Marketing30 minutes

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

What's included

10 videos1 reading1 assignment

10 videosTotal 91 minutes

Planning for prototyping8 minutesPreview module
Why and how to prototype14 minutes
Rapid prototyping and development5 minutes
Lean startup MVPs4 minutes
Choosing a wireframing/UX prototyping tool11 minutes
Anatomy of an experience map10 minutes
What you'll learn from user testing6 minutes
Analytics and insight8 minutes
Troubleshooting your customer discovery10 minutes
Levels of a product/service11 minutes

1 readingTotal 10 minutes

Lecture Slides10 minutes

1 assignmentTotal 30 minutes

Prototyping and Testing30 minutes

This modules addresses how to find, hire, and motivate your employees.

What's included

6 videos2 readings2 assignments

6 videosTotal 43 minutes

Recruiting people to your cause2 minutesPreview module
Hiring employees14 minutes
Platforms for finding talent9 minutes
Cross pollination and team configuration6 minutes
Directing the rider7 minutes
Motivating the elephant4 minutes

2 readingsTotal 15 minutes

Slides10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes

2 assignmentsTotal 60 minutes

Building the Team30 minutes
Final Business Model Canvas30 minutes

Instructor

Instructor ratings

4.7 (58 ratings)

Dr. Thomas J. Mierzwa

University of Maryland, College Park

2 Courses41,554 learners

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University of Maryland, College Park

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Reviewed on Feb 7, 2016

Excellent course! The absolute BEST course an entrepreneur can take to learn how to truly grown and expand their business!

Reviewed on Apr 17, 2016

Pretty good perspective, but geared towards app-based businesses. Not certain how the recommendations in this course relates to biotech start-ups.

Reviewed on Apr 22, 2020

This course was enchanting!!! Thanks to the course I was able to collect invaluable knowledge as well as experience, which will lead me towards success in the upcoming future. Thank you so much!

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