I really enjoyed this course. It was well organized to meet and manage my schedule. Each Objective was well communicated by the Professor. Having the resource of the Discussion Forums was perfect.

I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.

Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.

Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)

This is a good course for people from any industry. Especially learning about how even 3 or 4 years ago successful digital tools require constant innovation to keep up with new trends of end users.

Good course. Please reduce the length of the repetitive music in the beginning and at the end of each video; around 25 seconds waste of time on a short video. Overall, many thanks for these courses.

Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.

I enjoyed doing this course. It lays out the basics in such a structured way that is easy to understand and apply even if a person has no background in marketing. It is a great foundation course.

The course is a good introduction to the Specialization and the topic in general. It could be a bit more structured (like the courses that follow) but overall, as an introduction, it works.

I think i came to know new things from this course. which will help me in the future. Digital marketing has now become more popular than any other course. Thank you Illinois and Coursera.

I liked the nature of assignments in addition to the actual coursework. The research and the effort I put in the assignments helped me get a better grip on marketing in a digital world.

Great course for general understanding of neuromarketing concept, tools, etc. But in a number of cases, proposed reading and some of the video content (eg. interviews) are too academic.

Excelente curso! Me encanto! La unica que cosa que difiero es en algunos articulos que no se pueden acceder porque las paginas no lo permiten (pay to read), pero el resto... Excelente!

Hands on courses combining short theories and studies overview with practical examples and exercices.

It is a very good introduction of the impact of the digital world on the marketing.

Really enjoyable course with relatable case studies. Unfortunately, some of the cases refer to products/sites/tools that do not exist anymore, so it was tricky to fully research them.

I believe this is a well rounded course that gives a detailed overview on digital marketing. Its mostly for awareness and building knowledge rather than acquiring a specialized skill.

This was a highly insightful and relevant course for a marketing neophyte such as myself. Kudos to Professor Rindfleisch for explaining the subject matter with consummate perspicuity.

Very good course and I would absolutly recommend it to each and every one who has intrests in marketing. Moreover the teacher is quite brilliant and very good in delivering concepts.

some of the material needs update, like the Redlaser case.

otherwise, this course changed my perception about online learning. It was interactive and the case studies were creative.

The material has been gathered thoughtfully. There were some concepts which were introduced but not explained so it would have been better if you could suggest resources for them.

Found Prof Aric's teaching style the best in this specialization, among the 3 instructors. He engages, has lively presentation and has provided a variety of interesting activities.

great content. got to learn many skills and strategies of marketing which i never notice in usual days.

Aric Rindfleisch is great tutor. quizzes and case study are very interesting.

The course is excellent. I gave it 4 stars rather than 5 because in 2019 some of the links no longer work and points of reference are dated. The fundamentals are great. Thank you!

Excellent course in terms of content, but being evaluated by colleagues is very painful because there are always people too competitive and not at all friendly in the feed-back

I like the structure of this course. It made the course easy and helps me a lot to understand the basic concept of Marketing in the Digital Age. I learned a lot from this course.