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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,971 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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5251 - 5275 of 5,342 Reviews for Marketing in a Digital World

By Miguel A

•

Mar 29, 2019

I loved the lectures and the pace of the course work and the information is super interesting but it's also quite dated. Digital marketing by it's very nature is very dynamic and unfortunately these lectures while filled with great information are a bit behind the times. The worst part about the course is the assignments and the peer review structure. I like working at my own pace and unfortunately this course bogs you down by making you peer review others work before it will unlock some of the following videos or give you a grade. Now that in and of itself isn't an issue however there was almost never any work to review and you were always caught waiting for someone to submit their work before you could move forward, this was truly frustrating and very unfair in my opinion. Not to mention that fact that my work and peer reviews vanished at one point and I needed to resubmit the assignment all over again.

By Gaston V

•

Aug 20, 2017

The quality is good but the scope is not.

It is not a comprehensive view of Digital Marketing basics for beginners, nor a deeper view of the key digital marketing topics for novice digital marketers. It covers to some depth an idiosyncratic set of topics within the digital marketing. The topics are mostly niche (e.g. 3D printing, price comparison engines), they aren't particularly important in the digital marketing world and in some cases a bit outdated. The topics appear to be in the course only because the professor has taken interests in them or written about them.

The scope of this course could be re-thought to cover at basic level what most digital marketing professionals would consider key topics of digital marketing.

By Jerry B

•

Dec 1, 2021

Materials feel dated, and there is too much focus on case studies. Content feels more like schoolwork vs something I'd use in the real world.

Hoping it would get better, and begin to focus on actual digital marketing, but after getting in half way I gave up.

Maybe if you're looking for something pretty foundational, or planning to use for degree points you'd find it more useful.

By Isabelle V

•

Jul 21, 2020

I find the course too basic, I was expecting a lot more . There is too much explanation about the basic of marketing ( explanation about the 4P!) and too little about more concrete topic relevant for digital media: the use of the different digital touch points, the kpi, ...Additionally I found the example and articles shared a bit too old.

By Ellinor G

•

May 9, 2018

Despite the very good content and likeable instructor, this course does not seem to encourage clear, concise and relevant answers for the peer-graded assignments. We are supposed to show a clear understanding of the subject matter, not write entire novels about how one company's website made us feel!

By Claudia E R B

•

Nov 1, 2016

Video is of poor quality, instructor distracts you picking up his glasses from his nose every 5 seconds, reading outdated (you can suggests books from 2000 on Digital topics) and last assignment is based on a website that is not longer online.

By Aniqa A

•

Aug 6, 2019

I was informed that I will be able to complete the course in 180 days from the starting date. According to this, I should still be able to complete the course. Why was I locked out of the course? Please respond back on this asap.

By Fluoine

•

Jan 12, 2018

I think the course's structure is not very clear and not interesting compared with the introduction to marketing course. In addition, I don't think I benefit from various kinds of "new" form of study such as the digital IQ part.

By Aurore R

•

Oct 19, 2020

It was ok but a little to basic and also it would be good to see other professors in the course to give different point of views. Overall, I think they could work a more on the content.

By Beslagic S

•

Dec 29, 2021

I have learned nothing that I could apply. Lots of unnecessary information and nothing concrete. A 2 star rating is too high a rating but let it be. All this is just my opinion.

By Naman j

•

Apr 21, 2020

course has been outdated. it must be updated now year is 2020 and still the facts and studies are old. some references there are to read even have new sites link not working.

By Gian P P F

•

Feb 13, 2021

BORED! Please stop speaking about the past nobody cares about what happen yesterday we need the information for the future and what its happening in the actuality

By Marie D

•

Feb 2, 2019

I didn't get the chance to really explore what digital World was since it was only a 7 day trial. Not enough for someone that has a daily job.

By Deleted A

•

Jul 8, 2021

I thought the peer reviews were entirely too subjective; therefore, I stopped taking the course. I really enjoyed the class otherwise.

By VISHNU T

•

May 20, 2020

Doesn't talk about any tools for digital marketing.

Provides a fundamental view of marketing techniques

By Davide M

•

Dec 15, 2018

I think the subject of the lesso are in some case to old. It could be a good idea to update it

By Stephanie L K

•

Aug 22, 2021

trying to drop it due to accidently adding, and it only allows to rate, not unenroll.

By sandra j

•

Dec 21, 2020

Since we are paying for the training it is a pity not having a certificate

By Max R

•

Dec 24, 2020

Elementary understanding of the changing Digital World.

By HARITHA P

•

Nov 24, 2023

On that certificate my name was not there

By Dr. R K

•

Oct 5, 2020

I am Still Waiting for my certificate

By Abhijeet S D

•

Jun 24, 2020

sound of videos are very low

By vinodkumar

•

Dec 11, 2018

Ok,not what I expected.

By Ivan T

•

Oct 10, 2016

Empty of content

By Samir s

•

Nov 16, 2020

it was good