Michigan State University
Capstone - Launch Your Own Business!
Michigan State University

Capstone - Launch Your Own Business!

Ken Szymusiak
Forrest S. Carter

Instructors: Ken Szymusiak

Sponsored by Coursera Learning Team

8,357 already enrolled

Gain insight into a topic and learn the fundamentals.
4.9

(130 reviews)

19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.9

(130 reviews)

19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the How to Start Your Own Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 6 modules in this course

The goal of this assignment is to demonstrate your ability to apply all of the lessons you have completed by putting them to work and launching your own business in some form or fashion. This assignment is the sole assignment of this capstone course, and thus the last requirement for your certificate for this specialization. The primary goal though is for you to no longer be in the wishing stage, the thinking stage, or the taking classes stage, but to be in the 'have started something stage'. As stated above you will create a business. Specifically: • you will create and document a legal entity; • you will create a digital presence for that legal entity; • you will establish key operational plans (strategy statement, accounting ledgers, production and delivery schedules, and marketing plan); and • you will produce one of three tangible outcomes (sales, traffic to an e-commerce site, or feedback to business pitch). A successful assignment will illustrate your competence in the business startup fundamentals, but most importantly it will illustrate to yourself, beyond a shadow of a doubt that YOU CAN DO THIS!

What's included

1 video1 discussion prompt

In this module you will be taking the first step toward the launch of your new business by creating a legal entity for your company. (Note: Much of the entity creation process can be handled by the individual, but we do recommend that you speak with an attorney to assist in this process.)

What's included

2 videos1 reading1 peer review

Now that we've established a business entity you are going to need to have a place to store all of the future revenue you make. In this module you will be tasked with setting up a bank account (or alternative) for the purpose of handling financial transactions related to your business entity. As a reminder it is critically important to try as hard as possible to keep your business and personal finances separate as to avoid any commingling of funds, and to protect personal assets from liability in case of litigation.

What's included

2 readings1 peer review

In today's technologically driven economy your company's digital presence is a critical component in your future success. In this module you will be tasked with building the basics of your digital presence including: website and social media accounts.

What's included

3 readings2 peer reviews1 discussion prompt

Learners will be tasked with developing all three of their financial statements for their company. These are not financial projections but rather established templates / ledgers with defined line items for the Income Statement, Balance Sheet and Cash Flow Statement. Note: Learners may find it beneficial to review the lectures on creating financial proforma statements to refresh terminology.

What's included

5 videos3 readings3 peer reviews

At this point in the Capstone experience, you will be at one three points: 1) you will have a minimally viable product or service that they will be able to produce and deliver to a paying customer, 2) you will have a minimally viable product or service but currently not capable of delivering to a customer, 3) you do not have a product or service that is nearing a point of delivery. Because of this reality the types of deliverables you will be able to complete at this point will vary and you will be prompted to respond with the based on your operational status.

What's included

3 videos1 reading4 peer reviews

Instructors

Instructor ratings
4.7 (22 ratings)
Ken Szymusiak
Michigan State University
6 Courses103,176 learners
Forrest S. Carter
Michigan State University
6 Courses103,176 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Recommended if you're interested in Business

Placeholder

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy