great

As it is an introductory course, most of the information I was aware of prior. The course was also created in 2014, although some aspects are updated, I was surprised how much I heard about Google+ and was skeptic of other information given as I was unsure if that was also dated.

It was a great course for understanding the general principles of social media for business. I would like to engage in a deeper reading, though and a more updated information with regards of social platform algorithms of making business more visible online.

Really helpful information that hadn't occurred to me before however, it did feel slightly repetitive at times.

En primer lugar, decir que Audité el curso, no lo compré. Me pareció un curso introductorio a los otros de la especialización. A parte de la última semana, que empieza a explicar un poco cosas interesantes, el resto solo explica de que tratan los siguientes cursos. Seguro que son interesantes y tengo la intensión de auditarlos también pero este en concreto, me pareció bastante pérdida de tiempo, sobretodo si sabes qué son las redes sociales (Facebook, Twitter, Blogs..).

Very basic for the cost it represents, it doesn't really provide information beyond what one could find on a simple review on the first page of Google.

Not that much techniques to learn just general course about social media,So it's not cost effective !

Bad one. Most of the time he was only giving what is their in the course Mooc 1 2 3etc etc. Irritated

Northwestern University delivers a state-of-the-art Specialization in Social Media Marketing. Professor Randy Hlavac is a Digital Marketing 'Top Gun'. Throughout the course, Randy builds on his extensive experience as an accomplished Social Media Marketing expert and share the latest research and best-practice in the field of 'All things Social'.

I can't recommend this introductory course enough. If you are serious about taking your social media strategy to the next level well then this program is for you. The best thing about this course is that it offers students around the globe with the opportunity to get their hands dirty with practical assignments. Another plus is the fact that this specialization contains frameworks and models that are highly applicable to organisations of all sizes - from start-ups to Fortune 500 companies.

Thank you Professor Randy and Northwestern University for such a well-rounded specialist program!

I was surprised by this class.

I knew the capstone was the development of the persona for the entire specialization but the final assignment blind sided me.*I am not ready to create that much metrics because this is an actual company being launched, and the costs of this musr be counted thoroughly. I can't just toss the accounts away at the end. All I all, I loved the course.

*I stand somewhat corrected. Turns out I was blindsided due to inadvertently skipping over second, peer focused assignment in wk 3. Once i caught that(whilst waiting for notification of completion), the trepidation faded somewhat.

Its crazy how things fell into place when I signed onto this course. My friend was starting up a grassroots organization to help provide proper PPE to local farmworkers. I utilized a the resources in this class to build a growing facebook community to support its growth. After identifying the needs of the organization, this class helped aide in narrowing down the right marketing flow. Our organization has grown largely since then and we are currently turning it into an actual non profit! Thanks to this course!!!

This course is a source of big inspiration for me: to more actively engage my business into its high value market. I have to say I was old-fashioned and hesitant to dive into the complexity and depth of social media trends, in fact I was a bit scared of it thinking it is chaotic. After completing the Course "What is Social" i am much more open and willing to participate in the market's conversations and access my prospect's communities to let them know I want to support them and listen to their voices.

The course structure and materials are very well designed. It's easy to follow even if the learners have no prior education in traditional marketing. People should be more serious in reviewing their peer's assignments. I have one person put 2 random letters in the review feedback for me. I find that ridiculous and his/her/their behaviour shows his/her/their quality and dignity.

The Coursersa Customer Service Team is excellent and Prof Randy and guest speakers is amazing and inspiring.

I really loved this course for three reasons: (1) It was clearly designed for an online audience (as opposed to a recording of a University lecture); (2) it offered good, relevant, clearly-presented information in a concise way, including guest lectures by topical experts; and (3) it was relevant and useful to my current business needs. It met and possibly exceeded my expectations. I was able to glean helpful information and sources without being overwhelming in terms of time expenditure.

i can say its the best online course ever! for beginners in digital marketing it will be amazing for them. it's very organized and Mr Randy very very helpful and focusing on points related to our real life and we could use it while studying the course.

quiz and peer assignment very very helpful and related to the course and helped me to work on my project and put real steps in it and improve it.

so Thank you for being helpful and giving this course with all those organized information.

For a beginner learning about the dynamics to define what exactly is social, this course is eye opening. I wished I would have taken this course earlier. There is still more to learn but this first step sets the foundation on which you can continue to build your knowledge and expertise. Gives you the background on what is social and then ends with the start of directly engaging with the social networks on a professional level. I look forward to the next set of courses.

PT-BR : Aprendi pontos importantes que não sabia e gostei muito da abordagem do instrutor e da dinâmica das tarefas. Sem dúvidas é um ótimo curso.

EN : I learned important points that I did not know and I really enjoyed the instructor's approach and the dynamics of the tasks. No doubt this is a great course. I learned important points that I did not know and I really enjoyed the instructor's approach and the dynamics of the tasks. No doubt it's a great course.

This course has given me a whole new-level of confidence in presenting my skills across the interview panel. The role of social media manager is not just going to social media schedulers and posting content. This course delves deep into the actual meaning of "BEING SOCIAL". The guests called by Randy Sir in this MOOC, are huge assets in terms of learning new things. If anybody wants to understand social media from grassroots level, then this is the course.

Great introduction! I really feel like I learned a lot and am looking forward to going through with the rest of the courses in this specialization. The only thing I wasn't a fan of was the peer-reviewed assignment. I felt I didn't really get enough peer feedback. Other than that, I thought everything else was great. The videos were very informative. It didn't take up a lot of my free time and I felt a sense of accomplishment when the course was completed.

In this course I gained a cursory fundamental understanding of the difference between Social marketing and media, as well as the different moving parts and aspects of each. I was given a substantial toolkit to increase my hands on use of the various assets. I think most of all the diverse knowledge base provided by the faculty was most helpful. Whether you're a novice or frequent consumer of social media this course brings added value to your experience.

I am very happy with the Course content.After first module my understanding of using Social media for my benefit is bit improved.I am sure after Specialization i ll be able to run my business well. I am an Artist and need social/digital marketing to get noticed. Professor Randy Hlavac speech is clear and thoughtful which is very easy to follow for non native English speakers. I am glad i am his student and looking forward to learn more.

This course opened my mind to the things that matter when it comes to social media marketing. I've learned many things, most of them are those I haven't thought about. Before, I thought that all I had to do is post and put content on whatever text I feel like putting, but after finishing this course, I realized that there are so many things that I have to consider. I am so pumped and excited to jump to the next course!

It's a great course and learned a lot. The instructor Mr. Randy Hlavac is a great instructor who explained everything in a very clear manner. Looking forward to the next Mooc as well.

Just a small suggestion, I think some of the examples and material used in the course are little bit outdated as per the current context. I believe it is last reviewed and updated in 2018. It's better if Cousera can look into this.

It's really a nice course. I'm a student with the background of Electric Engineering. I want to explore something new, something I never tried before. I think it's not enough to know only the technology. What's more important is that we should have a knowledge of the big picture, meaning we must know the market, customers and how to make advertisement. This course is a very good beginning for such purposes.

Amazing and to the point information that is really useful and opened for me the doors to a whole new world, the one of Social Media Marketing! I had an interest on the specialization for a very long time, but the vastness of it was really daunting and intimidating for me. Now (and with the next courses of the Specialization), I am feeling confident at last that I can thrive in it! Thank you so much! 🌞