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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,614 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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551 - 560 of 560 Reviews for Brand and Product Management

By Iris N

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Jul 31, 2017

The Instructor has exaggerated facial expression when lecturing. I found is hard to focus on the content of the lecture and not be distracted by his facial expression. I found the content is just so so not learning a lot.

By Towhid T

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Oct 24, 2024

Difficult to understand the pronunciation and the volume needs to be higher.

By Roberta C

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Apr 25, 2020

pretty flat and not specific, an average course, I expected more

By Kimberly A C N

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Feb 16, 2016

Okay course. Techniques and content are a bit too traditional.

By Anthony H

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Dec 27, 2020

Poorly structured review quizzes and ambiguous answers.

By Hamza B

•

May 12, 2018

week 1 and 2 were good but 3 and 4 were useless

By Cristian m m

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Jul 29, 2020

Curso no subtitulado al español.

Debiesen avisar desde un principio que no está subtitulado.

saludos

By Yerzhanova R

•

Feb 15, 2022

old very old

By Owolabi o o

•

Sep 28, 2020

I unenroll

By Rubini M

•

Jan 25, 2024

bad