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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3676 - 3700 of 5,739 Reviews for Foundations of Digital Marketing and E-commerce

By TAMILARASI.M

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Nov 11, 2022

very useful section

By DEVADOSS.V

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Nov 8, 2022

It was really good.

By Antonietta I

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Nov 7, 2022

I enjoy the course!

By Kayla

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Oct 20, 2022

Good to learn more

By Sky B

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Oct 11, 2022

fun and insightful

By Dimpho T M

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Oct 7, 2022

Informative course

By Nadeen D

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Oct 5, 2022

Thnk you very much

By Christina M

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Sep 29, 2022

Very informational!

By Nicole

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Sep 18, 2022

really interesting

By Danielle H

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Aug 13, 2022

Super easy to learn

By Gurneet S L

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Aug 7, 2022

Very well explained

By Justin H

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Aug 1, 2022

Really insightful.

By mohamed a

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Jul 27, 2022

wow amazing course!

By Taha H

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Jul 27, 2022

alote of good infos

By Yinfei Z

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Jul 12, 2022

very useful course!

By Anthony C

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Jun 30, 2022

Great presentation.

By Erón C

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Jun 12, 2022

Very easy to follow

By Zwelibanzi M

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Nov 6, 2024

Utterly insightful

By Alisar A

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Nov 5, 2024

دورة تدريبية رائعة

By ANKIT R

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Sep 8, 2024

Very Good Learning

By sadia f

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Aug 16, 2024

UOTSTANDING COURSE

By Lahcen A

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Aug 2, 2024

great online kurze

By Sanooj K

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Jun 22, 2024

Incredible Course!

By Bryce

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Jun 6, 2024

Amazing Foundation

By Unique U

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May 27, 2024

amazing experience