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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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4076 - 4100 of 5,737 Reviews for Foundations of Digital Marketing and E-commerce

By Faithima W

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Sep 18, 2023

great course!

By Donnavi F

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Sep 11, 2023

very helpful!

By Fahim J

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Sep 5, 2023

Great Course.

By Ana D P

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Aug 28, 2023

Excellent!!!!

By NAMDEV W

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Aug 21, 2023

TThanksThanks

By Taif T

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Aug 16, 2023

Great content

By Mohamed A

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Aug 7, 2023

Fully helpful

By Muhammad H b M

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Jul 29, 2023

i love it!!!!

By Faghiya E

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Jul 27, 2023

easy but hard

By James T

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Jul 14, 2023

Great course.

By Muhammad J A

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Jul 5, 2023

it been a fun

By Deidra d l A

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Jul 1, 2023

Great course!

By noureldin m

•

Jun 5, 2023

greate course

By Deleted A

•

May 21, 2023

Nice lesson..

By Rodrigo C

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Apr 12, 2023

Great course!

By Yeka V S C

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Apr 6, 2023

Superb Course

By Abraham N

•

Mar 26, 2023

great course!

By Pedro P

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Feb 23, 2023

Great course.

By Duha A a

•

Feb 14, 2023

good coursera

By Sylvester M

•

Feb 11, 2023

it was great.

By Ruei-Syuan C (

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Feb 5, 2023

That's great!

By Loovens T

•

Feb 2, 2023

Great course.

By Charles M

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Jan 20, 2023

Great course!

By Scott S

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Jan 10, 2023

Great course!

By YOUSSOUF B

•

Dec 25, 2022

great content