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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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5276 - 5300 of 5,722 Reviews for Foundations of Digital Marketing and E-commerce

By Kaustubh M

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Jan 13, 2023

it was my first course on Coursera its really helpful

By Selina P

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Nov 15, 2022

I learned basic conceptions of E-commerce. It's good.

By Muhammad A T

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Jan 14, 2024

awosome iformation for those who are focus on carier

By Yip K L

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Nov 30, 2023

But the last unit is a bit difficult to understand.

By Deepak K N

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Apr 27, 2023

Well-managed course by good teachers or instructors

By Siddhanth R

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Nov 18, 2024

decent course for a good kick start with marketing

By Misael B

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Jun 25, 2024

Wish there was a project to do to make a portfolio

By Syeda M G

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Aug 11, 2023

Very well explained and good examination structure

By Janice C

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Jun 29, 2023

I have learned a lot and am excited to learn more!

By Prince B

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Oct 6, 2022

I GOT THE RIGHT KNOWLEDGE I HAVE BEEN DREAMING OF

By June B

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Jul 8, 2022

Pretty good but I feel it could have been shorter.

By Shyam H S

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Dec 16, 2024

some i felt like new and some like already i knew

By Gobika S

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Sep 5, 2024

Your teaching is really great Easy to understand

By Mayank S

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Jul 15, 2024

The course is very informative and to the point .

By Kushal P

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Oct 14, 2022

Very detailed course. Could be more interesting.

By Ahmed Y

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Sep 20, 2022

very good introcudtion fot the digital marketing

By Vanshika K

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Oct 1, 2023

Should add more practical work to this course !!

By Aizan A

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Sep 1, 2023

Truely for those who want to start from scratch.

By Jennifer B

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Oct 13, 2022

Really helpful and the instructors are perfect.

By nora m

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Jun 6, 2022

great entry to marketing , instructor is so cute

By Chido N

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Aug 7, 2023

super informative

and gave a good

starting

base

By Yu-Lin H

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Nov 4, 2024

Very informative and a great beginner course!

By Eleftherios D

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Sep 25, 2023

it was enoyed the course and learn the basics

By Keanne B

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Sep 14, 2022

It was very enjoable and a great foundation.

By Deleted A

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Jun 20, 2024

its free and good for foundational knowledge