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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,939 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1051 - 1075 of 1,423 Reviews for Management of Fashion and Luxury Companies

By Denzil O D

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Apr 23, 2017

GREAT....

By Joao B C R V

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Oct 18, 2016

THE BEST!

By Ron Q

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Oct 12, 2015

Wonderful

By Valeria M

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Aug 6, 2023

Good :)

By Giacomo A V

•

May 16, 2022

the best

By Marinta H C

•

Dec 13, 2020

Loved It

By Rafael E

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Jun 16, 2020

Perfect!

By Carlos A

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Oct 15, 2019

Amazing!

By Sandeep S

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Aug 8, 2019

Lobed it

By VITOR C

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Apr 7, 2019

Awesome!

By Antoine C

•

Jun 6, 2022

很棒，获益良多

By Francesca P

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Feb 20, 2021

amazing

By Camila

•

May 30, 2020

Awesome

By Deleted A

•

Sep 4, 2017

Amazing

By Alba L B C

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Sep 4, 2015

Amazing

By Thais C

•

Sep 10, 2021

top !

By SIJO T

•

Oct 13, 2020

👍👍👍

By Tomaz S

•

Aug 11, 2017

great!

By Marco T

•

Apr 30, 2017

nice !

By Alexandra F

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Sep 18, 2016

great!

By andreabarraganlarco

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Feb 22, 2016

Great!

By Abiola P

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Nov 8, 2024

Great

By 9494mo (

•

Jun 1, 2023

Great

By Vik C

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Feb 17, 2023

great

By Natalia K

•

Jan 24, 2022

GREAT