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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,939 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1201 - 1225 of 1,423 Reviews for Management of Fashion and Luxury Companies

By bettina p f b

Jul 15, 2021

The course was excellent, I only had problems in the final test where in one test the question where I had the correct answer, in another with the same question the same answer was incorrect

By XiuWen B

Jun 11, 2016

very clear for this industry. Sometimes the accent of the teacher makes me confused for the words. But after several class, i am familiar with it and know what the teacher talking about are.

By Wouter v R

Jan 7, 2018

Fun and interesting course with a lot of in-depth information on the inner workings of the fashion industry and on how to start understanding building your own brand to a success. Thanks!

By Sultan M

Aug 8, 2021

I enjoyed the whole course contents but it requires to add few more necessary contents such as fashion and luxury outsourcing strategies, Quality maintenance and Pricing strategies.

By Maipelo O R M

Aug 18, 2024

You really get to understand what goes behind the management of fashion companies as a Marketing professional. It is highly recommended if you are interested in luxury and fashion.

By Dirk A

Nov 19, 2017

This course was for me an introduction to a mystique but fascination niche. I have a high-level view now of how this business works, which was the goal when I started this course.

By Yu Y H

Jul 26, 2024

Overall, I learned a lot about the fashion business and management. It would be better if the explanations were given with examples in pictures or videos for better understanding.

By Jene V

Nov 11, 2020

It would be super great is the course is up-to-date. Apart from this, everything was perfect. The content is interesting and the professors' teaching were easily understood.

By Ebru C

Apr 12, 2019

It was great to get an overview and with the additional material provided, I was able to connect myself to apparently important media that is giving you updated information.

By Steven M

Nov 29, 2015

this course was amazing, i learn more about the retail process, how different brands manage own merchandise and line process, very recommend for learn retail management.

By Sahaj J

May 21, 2021

For those who want to know how the fashion world works this is one of the best course, to begin with. Questions were tricky but overall a nice course for beginners.

By Giovanni P

Feb 22, 2018

First time I attend an online course; I learnt many interesting concept, and the interviews are interesting as well; ought to be updated with actual figures (2018)

By Raquel D

Mar 11, 2021

Very interesting content with real life examples of luxury fashion companies! Also the materials provided are very detailed and helpful to go through the quizzes.

By BRENDA A C R

May 23, 2020

Un curso muy completo para ser tan corto. Debería de estar actualizado, sobre todo en la parte digital, además de poner atención en la ortografía de las Lecturas.

By alicia d c m

Nov 9, 2021

The course is interested and you learn a lot about the business models of the industry and the diference between fashion and luxury management. I recommend it.

By Deleted A

Aug 22, 2020

I loved this course! It was super informative, interesting, and interactive. The instructors are knowledgeable and insightful about the luxury market overall.

By Nikoleta F

Feb 6, 2022

I am satisfied, it was very intersting, I learned a lot about luxury fashion, but I wanted the course to be more updated (it has information related to 2013)

By Tyra L

Aug 29, 2020

Overall, the course was really enjoyable and very informative! It provided me with a strong foundation! I would definitely recommend this to someone I know!

By Hiram P R

Sep 30, 2020

Great to give you a clear understanding of the business part in luxury and fashion and the importance of it its difference with another types of companies.

By Prachi K

Nov 15, 2019

It was an amazing experience. I got to learn a lot as a beginner. Completing this course brings in me more desire to learn. Thank you Coursera and Bocconi.

By Mariana G S

Oct 18, 2015

Both teachers are so passionate about what they are talking that is always a pleasure watching the videos and learning a lot about Fashion and Luxury!

By Prajapati S

May 20, 2020

It helped a lot to gain more knowledge about fashion and luxury. Apart from it we also learned a lot about new things.it was full beneficial course.

By Андрей Ф

Jul 21, 2017

Интересный курс особенно для тех, кто никакого представления об индустрии моды не имел (как я). Одного из лекторов нужно смотреть на 1,25 скорости))