I really enjoyed the course as a primer to how firms are using new digital technology to change the traditional marketing mix. The materials were well organized, easy to follow and helpful in learning the theories presented. The content was great.

One element of the course structure I don't care for is the peer graded assignments. I completed the four week course in 7 days (I was on vacation), but I've had to wait three more weeks for everyone else to catch up with me so I can grade their assignments. (You can't progress until you've graded three other students.) I also do not like that the grading is not blind, so you know exactly how your peers graded you and they know how you graded them. Not sure that merits the most honest grading results. If you grade someone honestly and they feel it was unfair or harsh, they may grade you harshly the next time. A blind system would allow honest feedback and ensure more truthful grading.

I was expecting a little bit more rigorous course, but the information provided and the way it was taught was refreshing. The professor was great and I look forward to enjoying future classes with him. My biggest caveat are the peer-based reviews. The fact that course is being offered around the world, the English language barrier does create some issues. I had situations where I clearly and fully answered questions and was given a one point rating for the answer. Or there were times when I answered a question in detail and they had a different opinion, so they only gave 1 or 2 points for the answer. If these classes were based on a grade-rating like traditional classes, that could really be a point of contention moving forward with the program.

The course was pretty interesting. It takes care of the basic idea of online marketing. What I didn't like is that everything was a bit outdated. The newest academics insights are from 2013. I'm not an english native, but I understood every video and text in the course.

One thing I wanted to critizise are the results of the weekly test. You need a certain amount of percent to pass the test and the site shows you the questions that didn't have the right the answer. However, it didn't show you the correct answer to the question, which was sad because there is no learning effect to it, if I don't know which answer was the right one. So that's something that I would on improve in the future.

The course content is easy to follow, the deadlines are reasonable and no prior knowledge of marketing or whatsoever is required. The assignments are easy to complete. However, some of them did not make much of a sense for me, in terms of necessity for understanding the course material.

Also, the videos are old-fashioned with bad lighting. However, the sound quality is sufficient. The soundtrack for the videos is annoying as well as overall style and composition of the video.

As the course is quite old, the content of videos in some lectures is outdated. It would be nice to see some updated material.

I find the information provided here to be very spot-on, clear and transparent, innovative and interesting. Yet, I would have loved it if it were the professor of the course the one who checked and graded our assignments, as there would be less chances that ge'd be biast. Anyways, I understand the whole idea and the fact that one cannot check all the assignments submitted in here, as there are maybe thousands of them :).

In conclusion, I found it very interesting and challenging, therefore I am about to begin Course no. 2 from this Digital Marketing Specialisation course. Thanks and cheers!

El curso integra conceptos asociados al Marketing donde se ve expuesto de manera apropiada para que el estudiante pueda recibir la información que requiere. Es bastante intuitivo en la manera de explicar y aún así la exposición de casos reales adicional con ejemplos de organizaciones que se encuentran establecida en el mundo.

Este curso da a los estudiantes un amplio enfoque en cuanto al entorno que se refleja actualmente y esto como va a cambiar en unos años a futuro. Siendo de esto algo trascendental de lo que es hoy a un futuro; las cosas que vemos y aún así aquellas que consumimos.

This course is perfect for all those individuals who want to learn how businesses can incorporate digital media and use it to their benefit, and how it is impacting the 4Ps of marketing. I particularly liked the peer-graded assignments and exercises as they provided a lot of exposure and insight into how different platforms can aid a business in improving its operations. A few negatives include the presence of some outdated teaching material as well as the peer grading system which taints the authenticity of the certificate earned. Other than that, it was an awesome experience!

Very good course with a lot of cases and insights. The informations were very easily given – I like, that the key aspects were repeated a few times in every part of the course. The only thing I would improve is the timeliness of the articles and external materials used. Some of them were from the 2012 for example and in such a rapidly changing industry as digital marketing, more up-to-date materials would be more valuable. But in general – the course was very valuable for me and and I will be pleased to reach for more courses in this specialization.

My first course on Coursera. Enjoy it very much since it lays a great foundation for beginners in marketing by introducing some trendy phenomenon and concepts alongside with up-to-date academic insights. This is a really useful course for people who know a little bit about marketing and want to make their knowledge systematic. There are some things I don't like though, for example, the exercise is too course-oriented. The questions are designed to test whether you have watched the courses instead of whether you really understand the content.

This course is much needed for every student or person in general, that is interested in Marketing in 2020.

it enables you to fully understand the transition from traditionnal marketing to digital marketing in the new digital era and explains the way digital tools completely changed the marketing world and revolutionized it's techniques. Even though I am not a native English speaker ( it's my third languages) , it was easy for me to understand and follow the lectures, as every lesson is well explained and accompanied with real examples.

The concepts are excellent, but I was a little taken back that the content examples, required reading and/or case studies were dated. Perhaps the best research and case studies are 4-5 years old. I thoroughly enjoyed reading them and learning from them. I guess the reason I didn't give the course 5 stars is because I expect at least one reading or case study pre module (ideally) to be published within the last 12 months. Overall it was really fun and informative and I will be taking more classes. All the best...Stephanie Schreurs

I am very satisfied with this course!

I'm not a native english speaker, though it was very clear and comfortable to deal with the course and to understand the material.

I feel that I gained relevant and important knowledge.

The only "weakness" I see in this course is that it's not challenging enough. The requirements are a bit too low, the quiz level is too easy and it can be retaken with no limit. Thus, It feels that everyone can get the certification without putting too much effort - and that lowers the course value.

Very Interesting course. The topics covered are very relevant and useful. There are a lot of cases studies so that also gives a certain insight to the practical implementation of the topic.

Improvements:

During the lecture certain topics are mentioned but only 2 are elaborated on. I wish all the topics were elaborate on.

Some of the topics were skimmed through. It would have been better to get more knowledge possibly in-depth knowledge into the subject matter.

Overall it was a great course & quite a refresher.

The assignments, the teacher's way of explaining and the resources given to the students are superb! You can understand everything very easily and the course won't be difficult to pass.

The only thing I didn't like about the course was the tests, as they were very easy to get through, with simple questions that people could respond, even without watching the videos or reading the articles. This could mean that some people could pass the course without learning very important things from the course.

This course was very useful - modules covered the basics of digital marketing and gave a good insight into the topic. Also quite eye-opening to me as many of the issues covered I had not really thought about before. I enjoyed the video lectures, quizzes, but especially peer-graded assignments! The only criticism I would have, is that all the case studies were of American companies. As this is an international course, there could be at least one case study about a company that is not from the US.

Overall a few concepts introduced gave me insights into the digital arena regarding marketing that would help me to teach to my students as well! The reading material and references should be a bit more recent. The concepts covered under each module were quite limited. They should be broadened. The grading system has its own weaknesses. For instance if i m getting 3 from two people, the rationale given by the third person of answers being too long is not justified into awarding 1 point!

I really enjoyed this course and I liked the variety of videos as well as "special lessons" with professionals from different fields.

The exercises supported studies and gave better understanding of the tools.

However, I believe some of the lessons (or videos) were a bit off from topic or gave too much focus on the issues that, I believe, are not that much related to the course purpose. (e.g. too much of 3D printing).

Overall, it is a great course and I was pleased to participate in it!

Very well structured course, fulfilled my expectations to present current topics in digital marketing and the 4Ps without covering too much or too little, with lots of good readings and activities. Professor Aric is very authentic and I was glad he included scientific research topics into the course (his own and those of others as well). However, I was not very excited watching the on-campus interviews with marketing students, in my opinion these do not contribute to the teaching.

Honest, I didn't expect too much from this course . But found out I didn't aware a lot of things in marketing world especially related to digital . You will learn bunch of new things from this course and catch up the modern digital marketing . It's very interesting that some topic will be presented by business case. It's very worthy course for your time. But I couldn't find apps to test which is mention in last module and paste is a little bit fast for non native speakers.

Loved this course. It gave me a great introduction to current concepts and trends in Digital Marketing. I was especially impressed by 3D Printers. I hope to visit a hub in my own city soon to try it out!

Only suggestion is reduce the number of weekly workload. Too many assignments to complete in a single week! Most courses in Coursera give only one assignment per week. I was able to manage as this was a self-paced course. So this is not a complaint, just a suggestion :)

El curso es muy bueno, sin embargo identifico como área de oportunidad el hecho de que no puedes avanzar o terminar algunas actividades hasta que otros usuarios no te hayan calificado (te califican otros alumnos, no instructores), algunas de las aplicaciones vistas ya no existen y otras están disponibles solo en EEUU. De cualquier manera, sí recomiendo a otros interesados en el tema tomar el curso ya que sí invita a la reflexión y a ver los negocios desde otra óptica.

Good content, great teacher. Very good to understand videos and scripts for follow up. I do also love the peer-review process. However, sometimes you realize that one or the other student shares his work (so at one exercise I had 3 identical publications to review. Some even seem not to understand the questions. That somehow leaves me with a bad feeling of how good the quality of the certification might be.

Anyhow, worthwhile to take the course, if you want to learn

I rate it as 4 because of how it is designed: video lectures, transcripts, readings, recommended books, individual assignments, group assignment, ability to interact with other students, ability to research in the library and see journals needed in the group assignments, peer reviews. I like the paid version if you want to apply what you have learned and test yourself. The paid version allows you to use the university's online platform, email, online library, etc.

I undertook this marketing course as a marketer keen to make sure I was up to date and thinking about new ideas. It was a shame redlaser.com is no longer active, however I'm sure there are other tools, the course content just needs to be updated. I liked the Quad elements but found the Quizzes a bit frustrating particularly when they asked questions for which the answer was covered in the next topic. Overall however, time well spend. Thanks to Aric and team.

The content of the course is good and updated with the latest research. However, I found the quizzes really useless. The quiz is supposed to check your knowledge of the material, but the questions in the quizzes were either too easy (when you just know the answer by excluding the variants that don't have sense at all) or absolutely irrelevant (who cares how many users Wikipedia has, what kind of knowledge is tested by this kind of questions?).