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Learner Reviews & Feedback for International B2B (Business to Business) Marketing by Yonsei University

4.6
stars
575 ratings

About the Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews

AB

Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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101 - 108 of 108 Reviews for International B2B (Business to Business) Marketing

By NIKHIL R

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Mar 14, 2019

GOOD

By Keshav I

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Aug 18, 2019

The course can be more precisely and aptly offered as despite doing the course I have a grey area in my head

By Ahmed A

•

Sep 5, 2023

the course of study need to update the videao are great But the ther needed more PDF to covers the B2B

By Azim

•

Mar 21, 2024

Instructor needs to simplify his communication and just get to the point.

By 윤기효

•

Sep 29, 2018

,

By Rahul S

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May 14, 2020

Teaching way is not so good and some topics still i am confused

By MD J P

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Sep 19, 2020

Well, professor is not that much cooperative.

By Prince K

•

Jul 25, 2021

It's not what I expected at all, I'm sorry, but that's how it feels