The content is very helpful and informative, but as a person who came to learn about something I don't have any experience in, I was hoping this course would be a little more immersive- based off of assignments instead of over 100 video lectures. It was a bit banal after a while.

Very informative and well structured. I would say that the last week regarding value and valuation was a bit confusing as there were things that could have been explained better compared to the rest of the course but overall really good. Learnt so much from this. Thank you!

Really great explanation on the subject, very thankful for this course. One little tip: Sometimes the people who were interviewed spoke way faster than Mr. Tavassoli did. Since I'm not a native English speaker this made it a bit difficult to follow the interviews sometimes.

very interesting and well structured course. It could use an update, especially for the additional material shared in the modules that no longer exists in the links. Also I'm struggling to find a way to upgrade to be able to share the course certification

The course was an eye-opener for me. I will be using a lot of this in my business. I saw some of the mistakes I made on my side & I need to also be consistent on how I market my business & also make sure that all the employees also understand our brand.

In the end, the tests are very easy if you just copy/paste the responses. This should be more difficult so the student has to read more and watch the videos thoroughly. Other than that, the course is very well organized. The professor speaks perfectly.

I think that the course included some huge key branding concepts and that's great. The instructor and host put goid effort to make it engaging. However, there was some boring parts here and there that needed more to be it more engaging. Thank you.

The course was extremely comprehensive. I was able to grasp the meanings behind branding strategies. Although I would have loved if we were able to access "downloadables" like slides and resources used within the course. Four stars out of five!

The lectures and interviews are great! However, the ability to submit late and the poor quality of submissions is disappointing, almost if the course is not taken seriously enough. One should only have 2 chances with the quiz, not several.

A not too detailed course, not exactly what I was expecting coming into it, definitely helpful though. The peer-graded assignments were especially great as they made you go back watch once or twice more to fully comprehend the content.

Very interesting course and very well presented as well. Its quite detailed as well in the level of information covered. Provides a lot of food for thought around the way in which brands can me managed and how customer journey matters.

There is a comprehensive breakdown of the metrics, drivers, positioning and culture of branding, i.e the internal and external health of various brands and how they can appeal and be registered in the minds of ones target market.

Wonderful insight into the different aspects of Branding. The facilitator professor Nadar Tavassoli made it very interesting with his crisp and clear pronunciations and wonderful examples. The videos were of an excellent quality.

I have learned a lot in this course. The explanatory videos are very useful and the final exercises after each MOOC help to better internalize what has been learned. In short, I really liked it and I recommend it 100%

I really enjoyed this course. Thanks to Coursera for providing such an amazing courses that boosts our knowledge. It was a great course and I'll suggest this course to those who are doing their majors in marketing.

A FREE course! And plenty of take-aways! most included recommended included videos (not the tutor's) were not accessible (outdated or asked for subscription), but hardly worth a complaint under the circumstances.

The material is interesting and the professor has a warm presentation style. I felt that it gave a good overview of the main topics in Brand Management. The course is now 4 years old, so it's due to be refreshed.

I was intellectually challenged and I learned to see branding from a broader perspective . Brands should include the employees and the HR and the marketing all in alignment to reach the highest level of success.

I learned a lot about this course, after working many years in marketing it brought new perspectives to me. However, some content needs to be updated (for example broken links, low quality videos recommended).

It was a good course and I felt like I learned a lot. However, I didn't like that the Peer Reviewed Assignments had a word count. It seemed like the size of the text was more important than its quality.

Different way to define Branding but definitely a great point of view that I really agree with.

the 3B's definition is something that fits the current business model and the future of brand strategy.

Professor Nader Tavassoli is very friendly and nice person with a pleasant demeanor. He used interesting cases for clarification and overall in 3B words, it was great customer "experience".

A course that is well put together, and clearly delivers the message on the importance of aligning Business, Brand, & Behaviour in order to produce amazing experiences for consumers.

I think it’s extremely informative and eye opening on a lot of things ,simple basic things that a brand and a business can implement then change a lot of things,add positive things

It is a great course. Well designed. I learnt a lot. I especially like that it makes you think and the assignments test your knowledge and your capability to apply that knowledge.