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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,474 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

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2151 - 2175 of 2,688 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Deleted A

Oct 4, 2020

Excellent Course!

By Luciana C G

Sep 20, 2020

excelent content!

By Kavish W

Sep 11, 2020

great explanation

By Divya G

Aug 8, 2020

really insightful

By Emil D

Aug 5, 2020

Highly insightful

By Barton l M

May 6, 2020

Excellant Course,

By Климович А С

Apr 28, 2020

Highly recommend!

By XAVIER B R

Apr 8, 2020

Really usefull !!

By Nuhro D A

Jul 31, 2019

Phenomenal course

By KHAN'S W

Dec 1, 2024

Great experience

By Sameeksha S

Aug 13, 2023

excellent course

By nancy k

Jul 14, 2023

great experience

By Samira V

Mar 7, 2023

The best ever!!!

By Al “

Feb 28, 2023

Excellent course

By Hafiz M U

Aug 23, 2022

Very Informative

By Mohd. A A

Jun 7, 2022

Great Experience

By Anandini T

Jun 2, 2022

very informative

By Naggenda D

Feb 2, 2022

Very informative

By Shivam S

Jan 4, 2022

excellent course

By ABEYKOONLAGE W E L R

Mar 22, 2021

Excellent course

By Zoha F

Feb 15, 2021

Excellent course

By Maram A

Jan 11, 2021

Amazing course!!

By Evander N

Dec 11, 2020

Nice leant a lot

By Naska B S

Nov 11, 2020

Great Experience

By Prashik P

Oct 25, 2020

so much to learn