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Learner Reviews & Feedback for Customer Understanding and Digital Marketing Channels by Unilever

4.7
stars
132 ratings

About the Course

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each....

Top reviews

DD

Apr 18, 2024

This is a great overview to learn basic marketing terminology as well as build a foundation of various strategies in digital marketing.

AA

Aug 31, 2024

This course was a game-changer, providing me with invaluable insights that transformed my approach to digital marketing.

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26 - 29 of 29 Reviews for Customer Understanding and Digital Marketing Channels

By Deeksha K

Sep 5, 2024

It was quite basic and theory-heavy. I think more quizzes, or an example that we could work on from the start to the end of the course would've been more useful.

By Jazmin V

May 30, 2024

If you choose this based on TIME… it’s going to be potentially disappointing. I chose this course because it said it would take me around 2 months to complete at 10 hours a week. I’m still on the first course of this 4 course series, and it’s been 5 weeks. So, if you’re choosing this based on the time it says it will take to complete, that will definitely hinge on how fast of a learner you are, how much background information you have in this particular field, and how much extra time you put in to take notes and study them, because let me tell you, the hours add up! A reading that said it would take 10 minutes took me an hour with note taking, and I am an absolute beginner just for context. Unfortunately, I already paid for this series and I will see it through to the end, but I do feel kind of lied to about the time it was advertised (and somewhat estimated) to take. Besides all that, the information seems thorough and I look forward to learning more about how to actually do what I’m hopefully eventually going to be doing.

By Boban C

Jan 4, 2025

To much teorie. Nothing Practical. Sometimes they repeat the same lecture again and again

By Amandeep S

Apr 19, 2024

Waste of time!