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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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5701 - 5713 of 5,713 Reviews for Foundations of Digital Marketing and E-commerce

By Samridhi G

•

Aug 17, 2024

Asking for in course purchase

By Rodina

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Jun 3, 2024

Je ne parle pas l'anglais

By Ernest c

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May 29, 2024

photo verification sucks.

By Kelvin M

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Jun 19, 2024

I would like to unenroll

By CHRITIAN N

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May 4, 2023

poor system is so bading

By Dawelbeit O

•

Jun 14, 2023

كانت دورة ممتعة و مفيدة

By payal s

•

Nov 4, 2023

wqas not that helpful

By Leona K

•

Nov 6, 2023

Fraudulent billing

By Alfonso B

•

Dec 16, 2024

pésimo servicio

By Muhammad N D P

•

Oct 27, 2024

Wasting time

By Aldo G

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May 21, 2024

very basic

By Abeer

•

Oct 27, 2024

سيء

By Kanchanaphone L

•

Jun 24, 2024

meh