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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,009 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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2451 - 2475 of 5,825 Reviews for Foundations of Digital Marketing and E-commerce

By Virginia L

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Sep 28, 2022

Enjoyed the content of the study. Clear scenerios.....

By Bui V H

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Sep 26, 2022

Thanks very much about course of course.org and google.

By Rumi M L

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Sep 7, 2022

Great. Really happy with this course. Very insightful.

By Shahbaz A

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Aug 10, 2022

Amazing understanding of the foundations of this course

By Rajeswaran T

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Jul 21, 2022

Outstanding learning experience, extraordinary support.

By Siddhesh G

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Jul 18, 2022

A really good introductory Course for digital Marketing

By Argwens O

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Jul 3, 2022

This is the best thing google has ever done to learners

By Matěj Š

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Jan 4, 2025

A great entry course to a much more complicated topic.

By youness D

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Dec 24, 2024

it was really good and helpful and so easy to learn it

By Monique W

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Dec 19, 2024

Very coherent and detailed - easy to follow and learn!

By Saptorshi B

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Sep 21, 2024

Basics of digital marketing all covered in this course

By Anli L

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Aug 9, 2024

The course is structured and designed, easy to follow.

By Fabian B

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Jul 22, 2024

excelente curso aprendi mucho y seguire capacitandome.

By Pratika C

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Apr 2, 2024

The best place to study. Everything is so well taught.

By Usman A

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Feb 16, 2024

Very well structured and organized, Highly Recommended

By Sanskar k

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Jan 29, 2024

It was a wonderful explanation video i have ever seen

By Hanna G

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Jan 14, 2024

Did learn a lot with this course. Fun and interactive.

By Thais O

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Jul 26, 2023

Comprehensive and engaging content. Totally recommend!

By Abisoye O

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Apr 11, 2023

The course is really enlightening, I have learnt a lot

By Crystal C

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Mar 29, 2023

Well structured courses and provide complete insights.

By Tânia d A

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Mar 18, 2023

Very good. Many thanks for all the information shared.

By Omer s

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Feb 2, 2023

Humbled! Grateful in learning new areas of E-commerce.

By Inam A

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Dec 21, 2022

A great starting point for digital marketer aspirants.

By Ali H B

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Nov 30, 2022

It's a great course. Everything is explained in detail

By Exploring W K S

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Oct 30, 2022

super good and very complete also detail on everything