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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,508 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 16, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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601 - 625 of 702 Reviews for From Likes to Leads: Interact with Customers Online

By Lanelle L

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Jan 4, 2024

This course was the most dense; however, it provided great detail. It was worth the effort and time that I but into it.

By jenny l c s

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Mar 2, 2025

Un curso muy completo, aunque las traducciones al español, de palabras que no conocía me lo ha puesto un poco difícil.

By Esmeralda C

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Nov 29, 2024

A very informative module os sociol media marketing strategies including, data analysis, budgeting, choice of ad etc

By Miguel R

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Oct 25, 2024

Aprendí nuevas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.

By Naval K K

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Jun 24, 2023

Just Increase the practical part in this course like include a video showing how to apply both ways of remarketing.

By PETAR K

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Oct 11, 2022

The course is very good but I just missed more stuff on Paid Socail Media. That is the only objection I have.

By Khairunisa S

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Jan 19, 2023

Too many question and high passing grade. But the content is very insightful, and the video is very simple.

By Travis S (

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Nov 8, 2022

This instructor is way better/easier to listen to than the others, and also more appealing to look at.

By Dawn K M

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Dec 20, 2023

I really enjoyed this course. I wish the tests showed the time left or how much time you have used.

By Ignacio J F

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Oct 28, 2024

Las traducciones dejan mucho que desear... es más fácil hacer los test en inglés que en Español.

By parveen t

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Nov 13, 2022

This course give a very good info about social media marketing , learnt lot of new concepts

By Fan J

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Aug 9, 2022

Good overall. But it can get repetitive due to the same concepts from the previous courses.

By ihsan u

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Oct 9, 2023

my experience was very good and i learn a lot from this course which never heard before..

By Prakriti N

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Sep 27, 2022

It is good course but it would be great if more hand on experience would b provided to us.

By Kateryna S

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Jan 12, 2024

A good course to get acquainted with paid types of advertising in internet marketing

By Azam K

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Mar 23, 2024

Very useful course for understanding the METRICs related to Social Media Marketing

By CLAUDIA S R F

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May 7, 2023

This course was important to lear how social media marketing works. Thanks a lot!

By KAREEM N

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Nov 2, 2023

Great Course and amazing material but very long as well, it can be made shorter

By Danilo H

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Jul 28, 2023

I learn different things in this course and now I am enthusiastic to learn more

By Nonie A

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Feb 23, 2023

Learn a lot of skills and techniques on how to interact with customers online

By MR H Q (

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Feb 4, 2025

That's wonderful with lots of practical work at the entry level ! Thanks

By adam r

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Feb 23, 2025

It is a clear course with structured information and easy to comprehend

By siddque.akbar

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Nov 12, 2022

Best part is Engagement on social media ... its really nicely explained

By Patricio G

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Mar 18, 2024

Its great! I think it just need to be more detailed in some topics!

By pegah v

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Nov 8, 2022

a lot of repetitive terms. Also a lot of "pointing out the obvious"