This course is a fantastic introduction to Social Media Marketing. The course is well-structured, with templates and downloads provided to make learning and assignment submission really easy. The lectures are entertaining and not too long; 'bingeable,' if you will. My only criticism is the lack of examples of KPIs for social media goals in the Week 3 content. A short lecture, or even a download of the main KPIs for the big platforms (e.g. reach, impressions, CPC) is essential I think to properly understanding how to set Social Media KPIs and to finish the assignment effectively.

Really good. Very satisfying to see the progress everytime you move on from one task to another. I would make the "personal note" that you can take on videos a bit more efficient though. It's difficult to go back to the note according to which class. Everything is just on one page and you have to scroll down a lot... I would also make it possible to download the personal note (not just the whole video). The content of the class was amazing thoough!

A very good Course for a beginner like me to understand the social media landscape, various tools out there in the market, how to define your campaign objectives, define target objectives, customer persona, journey maps and finally the measurements/KPIs to measure the campaign performance. Looking forward to go through the other courses in the series to have end to end understanding of social media analytics.

The course was great, although it would be nice if each module had a different instructor. I HATED the peer review section. Not because of the teaching component, but because it was clear that uploading the documents was a struggle for some folks (they used other tools to submit the assignment), and the AI NEVER was able to grade the assignment. The AI portion was worthless.

If you are truly a beginner, this course is great! It gives a really great overview. But, I think users who are already informed on these basics should be able to take some sort of quiz/test to bypass this course and still earn the certificate. I know that a point of the course is to also go back to basics, but a lot of the information in here is extreamly basic.

Great platform to learn more about Social Media Marketing. The pace of the 5 week course was perfect the content and projects. The only issue I have is having to send a copy of my ID or Passport to get my certificate. This should have been a request up front when registering so I could have made the decision then if I wanted to move forward.

The course was very informative and straightforward. I liked the collaboration between people taking the course through the peer graded assignments. My only problem was that there was an issue with the week 1 external tool assignment and I had to go through the forum to look for other people sharing the same issue and found a solution there.

It's a great course for someone who is a complete beginner to social media marketing. This course explains everything in details; and effectively which makes the learner easy to grab the information and retain them quickly. In addition, the question answer method in between the course helps to engage and make the learning more interesting.

It was a wonderful journey learning Introduction to Social Media Marketing. As heavy user of social media, it is really great to learn academically and officially!!!!The assignments and test really help in reviewing your understanding of the content, please do really take part in the assignment and test, you will really benefit from them

I learned a lot from the course, I would just prefer to have my homework assignments graded by a professional and not other students. I don't think the students should be grading others homework assignments as they aren't qualified to do so yet. Overall I still attained a great abundance of useful information and I like the speaker.

The instruction is quite clear and precise. The only section that was a bit confusing was SMART Goals verses KPIs. Other than that, I already feel excited and ready to jump into marketing for the company I work for. I would like more feedback from instructors rather than other students as I would find it more valuable and targeted.

I have sat through several marketing meetings in the past and have always collaborated with that department, but this course was great in filling in the blanks I was always a bit too embarrassed to ask about the different social media platforms. I feel more confident about them now and gained skills in identifying target markets.

Great course, just wish there was a little more information on other social media platforms like YouTube. It's a good social media marketing platform but doesn't show us how to create a profile and set up a channel. Over all, I'm confident I can now add this to my resume, and can begin markeing my business.

This course gave me good insight into what it takes to be a social media marketer for a company. It definitely made me rethink how to use the right platforms for your business. There is a valuable insight into taking this course. It is way cheaper than going to college and taking a class on it.

This course is for complete beginner. If you are intermediate then you can skip this course . I would better recommend to go for Fundamentals of Digital Marketing offered by Google which is completely free. But the course is excellent for beginner.

Yours sincerely,

Bimal Karki

I am/was completely out of my element in my understanding of social media. The course introduced me to all of the concepts associated with marketing using digital platforms. I am not quite comfortable with my proficiency in subject matter but enjoyed the learning process/

The course is really grat qith a lot of information, but Im giving 4 stars because I didnt liked that we need to give a score to other students in 2 homewroks and at the same time they score our homeworks and this could be unfair, would be best do test instead of homeworks.

I learnt a lot in this course! I love how we got statistical information as well as case studies. My only comment is that the examples were all for B2C businesses or retail businesses. I think it is important to also give B2B examples as well as service based businesses.

I would have liked to see more of an instructor graded program rather than peer-reviewed because I feel like I would have gotten better feedback on my assignments. Other than that, super informational and related content to the real world of social media marketing.

learn what social media marketing entails, includingthe history and the different social media channelsthat exist. You'll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

It is a wonderful course to take especially for me who is not that social media savvy.

Definitely going to apply all I have learnt for work and my business. Anke is a such an excellent instructor everything she says is crystal clear and straight to the point.

Even tho' I already knew most of the things in this first course, it's a great introduction to social media marketing for everybody out there. Whether you need to freshen up or start for the first time, it's a more than solid foundation. Onto the next one!

The introduction is really good for people who does not have any idea , it helps because it let me know to identlfy the different kind existing social medial even I could register in new one. but I missed how to create campaings and the segmention for it.

The course is cool, but you dedicate yourself to doing the tasks, and they are not completed by AI, which means you have to wait for other people who can be nasty to evaluate you, I found it super annoying because I could get my certificate right away.

With it being Course 1 of 6, there is a lot of basic information that you may already know if you have done any work in this field. If you're starting in this field with absolutely no idea about social media, then it's a perfect introductory course.