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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,705 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2626 - 2650 of 5,743 Reviews for Foundations of Digital Marketing and E-commerce

By Riya C

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Feb 3, 2024

This course is very helpful for career building

By Ghulam D

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Nov 12, 2023

It is excellently designed course for beginners

By Otobong S

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Nov 3, 2023

Quite an interesting course. Worth every penny.

By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By AMARKARTHIK G

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Sep 10, 2023

EASY TO COPE UP WITH THE TUTOR AND THE CONCEPTS

By Saleh J

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Sep 2, 2023

This was an amazing course and I learned a lot!

By Ayesha T K

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Aug 2, 2023

It was so easy. It was amazing and exceptional.

By Kunal G

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Jul 25, 2023

Very informative & quite a learning experience.

By Martins E

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Jul 14, 2023

Super easy to understand and a bit entertaining

By Samuel F

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Jul 5, 2023

Great course, very well thought out and taught.

By Matthew M

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Jun 13, 2023

Great videos! Love how everything is explained.

By Jack P

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Jun 7, 2023

A good introduction to the certificate program!

By Vinh P

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Mar 6, 2023

Very engaging and informative, suitable for all

By MUHAMMAD Y

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Feb 22, 2023

absolutely wonder ful amazing intresting course

By Venessa M M

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Feb 13, 2023

It is a well structured and informative course.

By Sowmiya R

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Feb 12, 2023

loved the course it's amazing easy way to learn

By Pio F

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Jan 6, 2023

Laid the proper foundation in an efficient way!

By Anothai I

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Jan 2, 2023

Great fundamental course with great explanation

By Angel C

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Dec 30, 2022

Excelente curso! Realmente aprendí cosas nuevas

By chaimae d

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Nov 16, 2022

Thank you so much for this, it was very helpful

By Ana C M

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Oct 10, 2022

Very complete, intense and explains very well.

By César C

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Sep 26, 2022

Excelente curso. Didáctico y fcil de completar

By Ghazwa M

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Sep 15, 2022

Empfehle ich jeden an diesem Kurs teilzunehmen

By jaemi d

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Aug 26, 2022

Learned a lot about basics of digital marketing

By Laura V R

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Aug 18, 2022

Amazing information that can be use right away.