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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3626 - 3650 of 5,736 Reviews for Foundations of Digital Marketing and E-commerce

By Ahmed a

•

Jan 9, 2023

Thankks a lot to all

By Zsofia P

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Nov 10, 2022

really useful course

By Noor M

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Oct 23, 2022

the briliant course

By iza d p

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Oct 11, 2022

Was very insightful

By Narin K

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Oct 7, 2022

Very Good courses .

By Claudia S

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Sep 27, 2022

Great Great, Love it

By عبدالحق ا ا

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Sep 4, 2022

Thank you, Coursera.

By R.Naganath D

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Aug 15, 2022

Enjoyed and learmed

By Amr S

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Aug 5, 2022

Quite comprehensive.

By Mariam E W

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Jun 28, 2022

Very useful and fun!

By Detria G

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Jan 1, 2025

Best decision ever!

By muhammad h

•

Nov 1, 2024

i am very thankfull

By Ahmed D

•

Oct 14, 2024

انها دوره رائعه حقا

By rusheteja r

•

Oct 2, 2024

it helps me to much

By Fazlul T

•

Sep 23, 2024

Great for beginners

By César L T P

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Sep 16, 2024

I love this course!

By Maroly M S

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Sep 12, 2024

Excelente contenido

By Waheed A

•

Sep 12, 2024

Very helpful course

By Aigerim O

•

Aug 27, 2024

great course so far

By selamawit c

•

Aug 22, 2024

amazing experience!

By Jennifer N

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Aug 14, 2024

Wow!! Enough Said!!

By Jajam H J

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Jul 5, 2024

very helpful for me

By Ganesh B

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Jul 4, 2024

It's easy to learn.

By Manisha J

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Jun 12, 2024

very well explained

By Kira S

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Apr 26, 2024

very useful course!