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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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651 - 675 of 5,721 Reviews for Foundations of Digital Marketing and E-commerce

By tessa b

Sep 28, 2023

Best decision I've ever made, this course opened my eyes to a whole new world, The digital marketing world , I got the confidence I needed to boost my career and set new goals.

By Julien K K

Dec 2, 2024

c'est mon premier contact avec des cours sur le marketing et pourtant la méthode et les contenus ont été agréables pour moi. Merci beaucoup. j'espère que la suite est pareille.

By Shaklin S M

Nov 28, 2024

I started this course when to help my wife with her business, i am really happy to learn things like marketing funnel and all other basic things which are taught in the course.

By Dafne P

Jun 17, 2024

This curse help me to understand and know the basics or the fundamental of digital marketing. I could see with different eyes how the marketing works and their responsabilities

By Hassan M S

Jul 18, 2023

I learned about the foundations of e-commerce and digital marketing. I recommend this course to anyone and everyone who is looking to break into the field of digital marketing.

By Oscar S

Jul 10, 2023

I just like the format of how going through each module , everything clear, love the interactive sections and you must love the quizzes, really push you to read and take notes.

By Elyas B

Apr 23, 2023

A Well Planned & Comprehensive Course About the Basics Of Digital Marketing & E-commerce. It Helped Me A lot In Broading My Basic Understanding In The Field. Very Recommended!

By Francisco B V

Oct 7, 2024

Muy interesante, tanto para refrescar conocimientos fundamentales, como para profundizar en algunos aspectos básicos del marketing digital y el comercio electrónico. ¡Gracias!

By MUHAMMAD Z S

Jun 3, 2023

this is great course for inrto of DM. This course is less technical as it is a foundation course. i hope that upcoming course will be technical and as amazing as this course

By M P A

Nov 30, 2022

i am very happy to get my career certificate foundation of digital marketing from Coursera I think Coursera is the best platform for learning and earning anyone online course.

By BAHDON I

Sep 26, 2022

iam online shop owner my income is growing day by day iam loving it this courses helps me alot .

For those who are new to this course i will give one advice please make notes .

By Lin M

Sep 13, 2024

I am so grateful for completing the course , It enabled me to underand the world of marketing and e-commerce and optimizing these skills for improving my career and business.

By Rosalie O

Mar 18, 2024

I have learned a lot on the course. I'm excited to continue to the 2nd course and finish all 7 for the Google Certification. Thank you to all the Google mentors and Coursera!

By Filip E

Aug 10, 2023

Very interesting course that really delivers what you expect. You really get to learn about the foundations of digital marketing and e-commerce. Totally better than expected!

By Gm a

May 12, 2023

This course helped me build basic knowledge in field of Digital Marketing and eCommerce and I am really thankful to Coursera and Google for providing such a valuable content.

By Gabriel M

Jan 18, 2023

Estoy enganchado con este curso, es como una serie de Netflix. Muy llevadero e instructivo.

Aspiro a dominar el marketing al finalizar este curso, y así potenciar mi carrera!

By SNOOK a b

Jul 3, 2022

Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.

By Rupesh K

Jul 12, 2024

As you all think you know little or at least something about Marketing and E-commerce. Try this and believe me you wont regret. Absolutely helpful for those who have doubt.

By Kanchan J

Apr 5, 2023

This course has helped me really understand the foundations of digital marketing. Thank you so much for providing a such an insightful and clear understanding of the course.

By Karan A

Mar 5, 2023

Quite informational for people completely new to digital marketing. Great resources on getting the right kind of quizzes and supplementary reading for detailed understanding

By Maryam N H

Oct 2, 2022

It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.

By Harsha K M

Sep 15, 2022

Being from humanistics background digital marketing and e commerce were completely alien subjects to me , But this course has given me a clear picture about it . Thank you

By Khutso K

Aug 25, 2024

I have gained a plethora of knowledge in short amount time. I would recommend this course to anyone who want to have a strong foundation in digital marketing and ecommerce.

By Lâm N T

Apr 9, 2024

To understand the fundamentals of Digital Marketing and E-commerce in an easy-to-understand and immediately applicable way, you can start with the following basic concepts:

By Shawna S

Dec 6, 2022

Great course for a general overview of how Digital Marketing & E-Commerce work. Plenty of examples given and a gives you great insight into the Digital Marketing landscape.