It was an amazing course, got to learn a lot on product and brand management. The interviews added in between helped to see the practical side of the matter. The speaker had a good command and excellent knowledge. "Think Big, Act small" The motto is something im going to keep in mind forever. This has overall helped me to have a better approach to my own small scale business.

Absolutely brilliant! The course teacher, Gabriele Troilo, is a wonderful teacher who is passionate about his course and subject. He has gone out of his way to make sure we get a rounded learning experience of his subject. His passion and love for his subject can be seen in every interaction with him. Thank you. One of the best Coursera courses I have done! Cheers.

I appreciate a lot this course, many thanks for the opportunity and to Prof. Troilo for the very high quality of the lessons. The program is very exhaustive and all the subjects are presented in a very clear way; but actually the added value I found is the passion that Prof. Troilo is able to transfer! I strongly recomend this course, is a meaningful experience!

A wonderful course that covered maybe every small concept of the food and Beverage market. I would really recommend this course to those who have a small business in food & beverage or thinking to start a company in this market segment and for also to those student who are really into food and beverage technology development and for the management student etc.

This course is covering many areas in Food and Beverage. Some really useful information and data are being provided. Really enjoyed it from the first week till the last. Professor Gabriele did a great job. If you are passionate about food and beverage and interested in Food and Beverage from an Italian perspective, I definitely recommend you to try this course.

is an excellent course on marketing applied to the food and beverage sector, the principles set out can be applied to multiple sectors.

furthermore, the interviews that highlighted the different strategic approaches explained in the course were useful.

The language of the course is very clear.

I recommend it to those who want to approach the world of marketing.

très instructif et intéressant! j'ai beaucoup appris. ce cours m'a permis d'avoir une vue d'ensemble sur tout le processus de la gestion des aliments et des boissons de la conception à l'assiette du consommateur et son retour sur son expérience en passant par la gestion interne de l'entreprise et de la communication autour du produit et de l'entreprise.

Thank yo for opening my horizons, , sto imparando l’italiano, sono distributore di caffè di Milano è Napoli negli Stati Uniti , and really helped me to keep myself neutral in all the possibilities the market can change. I would like to get more involved in the Ho.re.Ca, if you could give an advise will be very appreciated. Ci vediamo a Milano pronto.

What an amazing instructor Prof. Gabriele Troilo is, I must say. This course has revamped many misconceptions and disinformation I had about food venture management. Particularly, this course has helped me learn about proper positioning based on the market. We also know what marketing options we should brainstorm in the food and beverage business.

Excelente forma de plantear y describir el panorama para la industria de comida y bebidas. Para alguien que no se formo completamente en el área y empezó a trabajar en ella este curso es la perfecto para inducir a esta industria de una manera paulatina y sencilla con excelente visuales y ejemplos para que cualquiera pueda comprender y comparar.

Its a really great coures to do and you will gain lot of knowlege about the foods and beverage management.

The Syllabus has coverd in great video content and reading material.

Most importent thing is video diuration is very small, its help us to educate with good concentration.

"Customer Value: Benefits / Sacrifices"

Go and study you wont regret!

Thank you very much to the teacher, Associate Professor Gabriele Troilo for an interesting and educational course! After completing the course I received new knowledge, opportunities and inspiration. Now I have all the tools for further development and implementation of new ideas. I wish you good luck in all your endeavors! You are the best!

Relevant training for those who work on F&B business, short content with interesting interviews of experts and market players.

The most exciting lesson was Big vs Small as it let understand more consistently how to actions with different company sizes in relation to each brand on many and specific market.

Yes! I recommend this course.

#Fabrício

Corso davvero ben curato, con un Professore d'eccezione in grado di trasmettere una autentica passione per quel che insegna e vive attraverso un formato limpido e ben strutturato.

Ringraziamenti doverosi anche per la quantità e qualità di contenuti extra molto utili e motivanti.

E' stata un esperienza utile e sorprendente.

Francesco Giammario

An excellent course. Very detailed and beautifully instructed. It wasn't helpful for the field of Food and Beverage Management alone but Business management and marketing overall. The instructor explained everything very clearly and loved the examples, links and in-between quizzes. Highly recommend every marketing student to do the course.

An excellent course! True insight into the world of 'F&B' (Food and Beverage) for the beginner (which is what I am).

Gabriele Troilo (Associate Professor) is an 'excellent guide' on your 'delicious journey,' who dispenses 'real world' information about the industry and interviews many relevant guests (within it) along the way!

this course is the foundation of my dream in the field of food and baverage , and the teacher was very good and understandbale , this course have documents to dounwload and read even after the course ends and that was very helpeful thanks coursesa and University Bacconi for this wonderful course i really appriciated taking it

Habla de todo en general , de como entender como se trabaja pensando en todas las colaboraciones que ahi que tener en cuenta cuando ahy que tomar alguna decision.

I like it , because has all the parts that you need to understand when making a decision and the collaboration that you have to take and available to understand .

Yiyecek ve içecek yönetimi sertifika numarası URL'sini veya bağlantısını nasıl doğrulayabilirim? Bence sisteme doğrulama numarasını koyarsanız tüm öğrenciler için çok daha iyi olur, çünkü çoğu öğrencinin bana da daha az maliyeti vardır .. Yardıma ihtiyacım var .. Mesajlarımı okuduğunuz için çok teşekkür ederim

Saygılarla.

Really interesting course. It includes both basic marketing concepts and interesting insights (although some are old, they are still pretty solid). I would 100% recommend this course not only to whoever is following a career in the sector but also to food passionates, because of the interesting insights and interviews.

I really enjoyed the course, the content is very relevant to my work as a market consultant specializing food supply chain and foodservice. It is easy to understand, and interesting case studies. The professor presented the ideas in a very well-structured way, helped me to understand the whole picture on F&B industry.

ben strutturato e con il giusto ritmo: utile sia per chi ha già esperienza nel settore per avere una struttura mentale che favorisca una lettura alle differenti decisioni operative che vengono prese quotidianamente, sia per chi vuole iniziare da neofita a comprendere meglio le dinamiche dl f&b management

really good learning materials. What is really interesting is the examples taken and the interviews with people who are resoponsible of the brands. very clear lectures.

However some links didn't load as those are not valid anymore.. if you can check on these then other students will benefit from those.

This course is very well structured. It is fluent and transparent with good content. The material that is release to learn on your own is really useful. The slides are really interesting. The vocabulary is explained very well by the teacher. Thank you very much for the opportunity to learn.

I greatly enjoyed Pr. Troilo's classes and I learned a lot of new things. His explanations were always clear and I liked the recap slides (they were very useful as they summarized the lesson nicely and were a great help for the quizzes). I will certainly re-watch this course if need be.