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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,807 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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376 - 393 of 393 Reviews for Assess for Success: Marketing Analytics and Measurement

By eric t

•

Nov 29, 2023

very interesting topics

By ANKIT R

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Oct 2, 2024

Very good experience

By Kruthika u

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Jul 2, 2023

excellent topices

By Phathutshedzo D

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Aug 31, 2024

I enjoyed it

By JYOTI

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Jun 11, 2024

overall good

By Nag R D

•

Oct 7, 2023

It was good

By Saurav S

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Jul 10, 2023

Good Course

By ajiboye e

•

Sep 15, 2022

well done

By Md T F

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Nov 21, 2024

I almost gave up. Although I am fond of data to work with, the excessive reading and lack of video explanations made me very frustrated. The most disappointing part is that some recommended websites for activities, such as Google Ads, are not accessible for free. On the bright side, this course offers a lot of training and practice materials.

By Vasile C

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Aug 19, 2024

Very informative. A lot of instructions are outdated, a lot of instructions on working in excel are not video registered, and the text written instructions are not working

By Billy J C

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Jan 6, 2025

I would have liked more videos demonstrating how to use the Pivot tables. It was hard to follow the training's written instructions, and I couldn't find some of the buttons referenced in the instructions. That's why a video would have been helpful more than once.

By Rick D

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Apr 3, 2024

Only this course out of all 7 seemed fast-paced. It started off with concepts and topics completely new to me, and yet those topics were used as if I should just know them after barely introducing them. And I took all courses in order.

By ALEX M S I Y

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Aug 31, 2023

To much info for one course. these course must split in two. It produces a lot of cognitive Load.

By Ananya G

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Mar 22, 2024

It was very difficult to follow. Wish the course was more in depth.

By Sebastian Z

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Dec 18, 2023

Hard to stay invested or motivated

By Pawan k s

•

Jul 28, 2023

great thankuh coursera

By Michelle Y

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Apr 22, 2024

very confusing

By Travis F

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Jan 5, 2025

I think this course seemed fairly advanced. The activities were too long and detailed for a beginning course.