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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,647 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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5151 - 5175 of 5,741 Reviews for Foundations of Digital Marketing and E-commerce

By Brian M

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Jul 12, 2024

This was a very informative class that teaches you a lot of basic information to get you started in your career!

By Robert W

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Jun 15, 2023

Great course and a wonderful community! I just wish there was more hands-on experience in portfolio development.

By Jasmine N A Y

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Mar 28, 2023

Good if you are new to the digital marketing world. Materials are explained from the very basics to the details.

By Rosella K

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Oct 26, 2024

Title of courses are great but the information and knowledge insight the course is not what we expect to learn.

By Azam K

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Mar 23, 2024

Very well designed course.

A must for all those who want to develop a basic understanding of digital marketing.

By Nathaly M

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Oct 5, 2022

So far I am in love with this course, a lot of new terminology and knowledge after week 4 but totally worth it.

By Ong T H

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May 10, 2022

A good basic introduction to digital marketing. The videos and reading materials are informative for beginners.

By Nikol S

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Oct 2, 2024

Great for beginners but for those who already have experiece in digital marketing this would just be a review.

By Mathew J

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Sep 2, 2024

I am super excited and very glad to learning on this platform. It's great nice, fun, engaging and very helpful

By Kareem E

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Nov 10, 2023

Nice course but, it would be more than perfect if there is a lot of practical homeworks and practical examples

By Omar A I

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Dec 5, 2022

Wooow! This really amazing. I learned a lot and I acquired different valued skills. Thanks Coursera and Google

By Sreedhanya K

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Jun 20, 2022

The relationship between digital marketing and branding, and how businesses can leverage both to be successful

By Safiya M

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Jun 27, 2023

The instructors explained concepts and terminologies, using relatable examples, which made it easy to follow.

By BODA M N

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Dec 11, 2022

the course is made in a simple way so that it is very easy to learn and understand by the beginners alsiAlsip

By Kevin K

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Nov 9, 2022

definatley keep it interesting by changing from reading to videos to pop up quizes so you never lose interest

By Kapil S

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Apr 1, 2023

Great structure, simple to understand and a great way to begin your digital marketing and e-commerce journey

By Naila I

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Apr 11, 2023

It was informative and engaging. Hopefully I will see the benefits of this course in my job prospects too.

By Bahadur A T

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Apr 1, 2023

I believe coursera is the best platform which helps me to learn and enrich my skills as well as expertise.

By Edson G

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Mar 24, 2023

I'm still a little confused on some topics but this really helped my gain the beginners knowledge I needed

By Tiago J S S A

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Jan 27, 2023

Information was clara. Videos were engaiging and the quizes create a good interaction and keeps you alert.

By Zeel

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Jul 12, 2023

its an honour to have certified courses with coursera , I've really enjoyed learning with top educators .

By Sherone M

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Sep 1, 2023

Very informative and straightforward. Everyone involves deserves a crisp, open-palm, slap on the behind.

By Parvati M

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May 20, 2023

I loved the simplicity of the content and how accessible it is. Very well structured and great teaching.

By Tsholofelo M

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Sep 9, 2022

Well structured program with the main and tricky concepts broken down to be easily understood by anyone

By Arslan A

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Jun 25, 2023

I want to change my name on certificate my name is muhammad arslan akhtar but you write muhammad akhtar