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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,052 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1476 - 1500 of 2,490 Reviews for Introduction to Marketing

By Gilmar C A

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May 16, 2020

Tive uma ótma experiência obrigado.

By Michael C

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Mar 10, 2020

Very nice introduction to marketing

By Bhargav R

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Apr 22, 2019

very well designed course.Thumbs up

By Dove

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Oct 5, 2018

Changed my perception of marketing!

By Ning Y

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Apr 8, 2018

Great lecturers with great courses.

By Nivedita S S

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Mar 21, 2018

great! very informative and useful.

By Shaubhik D

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Feb 13, 2018

It was informative and interesting.

By zahed a m

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Nov 30, 2017

learn lot of thing about marketing.

By Faizan A

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Nov 13, 2017

exceptional course, Great Material!

By Yogesh S D

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Aug 5, 2017

Great fundamentals of Marketing..!!

By Martin S

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Apr 7, 2017

Practical, engaging, and surprising

By Marjorie M

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Nov 6, 2016

loved this course! Learned so much!

By Thabang S

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Oct 22, 2024

this was the best course ever.....

By Erman E

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Jun 20, 2023

I am ready to create my own brand!

By Inderjit S

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Aug 4, 2022

Examples in week 5 really helped.

By Soulaimane B

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Apr 17, 2022

Very rich and comprehensive course

By Kemal

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Mar 10, 2020

Great narrative and great content.

By Kenan K

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May 15, 2017

Thank you for all the information.

By Giennadij A

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Jul 19, 2016

sharp, clear and meaningful course

By Brian P

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Feb 11, 2016

Outstanding course and professors.

By Khaled

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Dec 11, 2015

Wonderful, simple and professional

By Kumiko Y

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Jul 10, 2024

It's a very comprehensive course.

By Fana E

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Oct 27, 2022

very helpfull courses. Thank you

By Skye M

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Oct 4, 2022

I learned alot from this course!