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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2001 - 2025 of 2,488 Reviews for Introduction to Marketing

By Deleted A

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Jun 21, 2017

ótimo

By osama a a m n

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Oct 25, 2016

goood

By Vinicius D S B

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Sep 3, 2016

Great

By Fernanda G

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Apr 13, 2016

great

By Deleted A

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Dec 8, 2015

thanx

By Perwira B A

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Dec 28, 2024

nice

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Nov 13, 2024

nice

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Aug 20, 2024

good

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Apr 29, 2023

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Jun 17, 2022

good

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Jun 7, 2022

amei

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May 14, 2022

good

By Hamid g k

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Nov 7, 2021

nice

By Tanvie S

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Jul 9, 2021

Good

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May 13, 2021

good

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Mar 25, 2021

good

By shubham r

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Jun 17, 2020

Good

By aadityafatehpuriya

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Nov 14, 2019

good

By akshat p

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Nov 8, 2019

good

By Ren P

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Apr 22, 2017

GOOD

By Keerti M

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Apr 26, 2016

good

By 许雅竹

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Apr 17, 2016

简洁清晰

By M M

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Mar 26, 2016

Nice