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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2376 - 2400 of 2,487 Reviews for Introduction to Marketing

By JOANNE R P O

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Aug 29, 2021

Very good professors.

By Olga V

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Jan 7, 2017

Outdated information

By nkosinathi

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Nov 30, 2016

i so love Marketing!

By Miguel A G P

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Mar 4, 2016

Preatty good. Do it!

By Jeremy S

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Feb 18, 2021

It is too difficult

By Simran T

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Nov 18, 2015

Great explanations!

By Trần H

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Nov 10, 2024

good for starter?

By Gresa G

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Feb 24, 2021

very insightfull!

By M L

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Jan 27, 2020

overall it's good

By Barbara V d S

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Mar 7, 2019

Very informative!

By Anshul M

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Oct 11, 2018

An eye opener on

By Trung-Anh N

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May 30, 2017

Very interesting

By Vinitt J

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Jan 11, 2017

Very informative

By Victor L

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Nov 13, 2024

Very insightful

By Issofa B

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Oct 19, 2022

trés bon cours

By INGALE M K

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Aug 20, 2023

great learning

By Shang Y

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May 18, 2022

Great overall.

By Mahmoud A S M

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Jan 1, 2022

hhhhujjuuuuuu

By Manny L

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Jul 17, 2020

Solid course.

By Benjamin

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Sep 1, 2017

Good content.

By Danny T

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Aug 17, 2017

Great insight

By Blake W

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Mar 20, 2017

Great course!

By Oladele I

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Dec 6, 2017

Great course

By Ester M

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Oct 14, 2017

Great course

By Alois M

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Oct 1, 2017

Interesting