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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,509 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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By Gabriele D

Sep 29, 2020

great

By Subhra C

Jul 25, 2020

Great

By RASEL A

May 17, 2020

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By Ville I V

Apr 6, 2020

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Sep 22, 2019

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Oct 13, 2018

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Jan 25, 2025

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Dec 5, 2024

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Jun 5, 2023

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Mar 24, 2023

Well

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Nov 8, 2022

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Jun 19, 2022

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Feb 28, 2022

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Feb 9, 2022

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Dec 22, 2021

Best

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Nov 19, 2021

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Nov 10, 2021

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