Multichannel Content Marketing builds on the foundational principles you’ve mastered to prepare you for real-world marketing leadership. Marketers must create seamless, impactful campaigns that connect with audiences across diverse platforms, meeting their needs wherever they engage.
![Adobe](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/d9/7ac5ee1c0247dab299ec6a8343f16d/Adobe-A-square.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/1a4589dccee10648821b7ea23e5fca9a.png?auto=format%2Ccompress&dpr=1&q=80)
![Adobe](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/a0/dbd335cdfe4dff859584d784f047f8/adobe-wide-logo-marketing.png?auto=format%2Ccompress&dpr=1&h=45)
Multichannel Content Marketing
This course is part of Adobe Marketing Specialist Professional Certificate
![Adobe](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/8a/41dbd5142746f1a37151af5d578ea9/Untitled-design-2-.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructor: Adobe
Sponsored by University of Michigan
Recommended experience
Recommended experience
Details to know
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=1&w=24&h=24)
Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320)
Build your Marketing expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Adobe
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/a7c5400e51272c78b710ce9b56fd3178.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=562)
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259)
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333)
There are 3 modules in this course
Dive into the dynamic world of multichannel marketing. This module sets the stage for your journey by exploring the foundational concepts and strategies that drive successful multichannel campaigns. You'll learn to differentiate between multichannel and omnichannel marketing, conduct thorough market research, and develop an integrated content strategy. By the end of this module, you'll be equipped with the knowledge and skills to create cohesive and impactful marketing efforts across various platforms.
What's included
2 videos1 reading
Module 2 covers the essential components of creating cohesive and effective marketing campaigns. Explore the details of display and search advertising, the art of lead nurturing, and the importance of measuring content effectiveness. You'll learn how to build strong relationships with your audience through personalized campaigns and evaluate the success of your efforts using key metrics. By the end of this module, you'll be equipped with the skills to design, execute, and assess integrated marketing campaigns that drive engagement and deliver results.
What's included
4 videos
In Module 3, you'll learn how to harness the power of data to enhance your marketing campaigns. Discover the essentials of data collection, real-time marketing, and improving campaign performance through A/B testing and iteration. Delve into data-driven decision-making, learning how to present data effectively, understand ethical data usage, and make informed decisions based on your analysis. Finally, explore future trends in marketing, including AI, automation, and voice search, and learn how to integrate these emerging technologies into your strategies. By the end of this module, you'll be equipped to measure, optimize, and innovate in your marketing efforts for maximum impact.
What's included
1 video
Why people choose Coursera for their career
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
Recommended if you're interested in Business
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120)
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy