I really enjoyed this course and learned a lot about the tools and practices Google uses to create an effective advertising experience for its users. I felt that the topics the course covers were great for beginners and easy to understand. If I were to nitpick something about the course it would be that it didn't have enough examples for the exercises (specifically in the exercises on creating website titles/meta descriptions and creating responsive ads). While they did cover what makes a good title/meta description/responsive ad, they did not show what that would look like in practice. They only mentioned one very simple example in one of the explanatory videos, which did not help much. I am aware that it is quite easy to just search online for some good examples, and the fact that they did have examples that can be accessed AFTER you are done with the exercise. But I was expecting that Google would pick out some excellent examples of these things to show to their students before doing exercises so that we would at least have something to go off of before starting. I feel that some people (including myself) might get stuck in that section since we wouldn't know the formatting/writing style would be best.

The Google Ads tool with its frequent mentions in the course, along with the lack of any alternative tool, seems like a too obvious of an ad. It really makes me feel like the last week's lectures are just a big ad for Google. Ironically, this is a course about ad and digital marketing! I guess this review can be considered a compliment to the Google's Marketing team. But as a learner, I wish it was a bit less focused on just Google Ads and more on what features of an ad actually attracts customers and drives their actions. Quite challenging course overall!

This was an interesting course, focused on SEO, SEM and Google Ads. I appreciated the opportunity to try out the exercises, so I could learn how to create such content myself. I wish there was more instructor involvement though. Since this course (and the Certificate at large) is designed to impart job skills, it would help if we could get live feedback from specialists who do this for a living. Instead, with a sample answer sheet (that may be outdated since this course has been around for a while), we don't really get to learn real-world application as much.

Overall, I like how the courses are building on each other for the certifications, but I feel like it's missing a bit of formula for some of the activities in this course. With the last 2 activities that involved headlines and meta descriptions, I felt lost because there were really no good examples given to see a good model until you finished the assignment.

The instructor was really awesome but the content of the course wasn't that good i learned a lot of things but unfortunately I can't put them into practical work so I hope they fix this problem as soon as possible

This course was really hard on me, a lot of the information was difficult for me to retain. I guess each section gets harder, because I am gathering new information. I am ready for my next assignment.

I would appreciate more practical knowledge with theory + the contents are outdated. Google has already updated Analytics and Ads manager.

This one was hard. The presenter is great. Exercises are not good at all.

While the teacher for this course was well spoken and enjoyable to listen to, there was a lot of terminology that someone outside of Digital Marketing might not understand. Therefore it did prove difficult to understand at times, because it's not a language you might speak. If there could be more real life examples or time spent clarifying the difference between things that would be great. So many terms were similar, it was a little tricky to keep them straight.

the video quality and overall experience to maneuver across the site could be better. there are lags in the video and you can pause, forward or rewind according to your own will it works how it wants to sometimes it works and sometimes it doesn't

week 2 is to hard as hell

I recently took the course "Attract and Engage Customers with Digital Marketing," and I must say that I am extremely satisfied with my experience. This course exceeded my expectations in terms of the knowledge and resources it provided.

The course was well-structured, allowing me to grasp the concepts easily. Each module was filled with comprehensive information that covered various aspects of digital marketing. From understanding customer behavior to implementing effective marketing strategies, the course left no stone unturned.

What impressed me the most was the abundance of valuable resources. The course provided a wealth of additional materials, such as case studies, e-books, and industry reports, which further enriched my learning journey. The instructor's expertise and teaching style were exceptional. They presented the content clearly and engagingly, making it easy to stay focused and absorb the information. The course also offered interactive elements, including quizzes and practical exercises, which allowed me to actively apply what I learned.

Overall, I highly recommend the "Attract and Engage Customers with Digital Marketing" course to anyone looking to enhance their digital marketing skills. It is a comprehensive and well-rounded program that equips you with the knowledge and resources necessary to excel in the field. Whether you are a beginner or an experienced marketer, this course will undoubtedly provide valuable insights and help you achieve your marketing goals.

one of the best platform and the best coach and mentor coach ak. thankyou google and courseera for providing with such immense knowledge and skills.

One of the bestest teacher ,mentor and guide throughout my whole life journey. I cannot explain in words what huge amount of respect I have for Coach Ak . He is the one who not only explained seo,sem and other concepts but he is the person who made the learning easy . HHis way of teaching made me feel connected to him as if I'm learning I'm real time classroom. All the money I had which I spenspent fir this course is worth it because of coach ak. The way he said at every end of video that you'll become something or seo expert or digital marketer boosted me with a different energy each time. His worwords and way of teaching has immensely affected my way of thinking and Learning. Wish he could be the mentor for all other parts. Also the struggle part when he mentioned that if you're struggling through it, know that you'll get there and achieve something big. All respect to coach ak❤️🙌🏻

This course is beyond my expectation. I am really impressed the way you have simplified the complex topics for us. I also appreciate the positive energies pumped by the instructor throughout the course to strengthen us during this learning process. In this course I have learned how to develop appropriate content to make our SEO, SEM & Ad strategies help us place right & appealing information infront of our customers. I liked the rationale behind choosing every strategy based on the need it serves or value it creates in realizing the goals/objectives. I am also strengthened by the participation of peers in this course, the feel of I am not alone and several other co travellers are with me gives me immense traction to complete rest of the courses in this certification. Good luck to the instructor & the peers!!!

The second of the seven courses in the Google Digital Marketing & E-Commerce Certificate is called Attract and Engage Consumers with Digital Marketing. I need to practise attracting and engaging online users by using search engine optimisation (SEO), search engine marketing (SEM), and display advertising in this course. The steps of the marketing funnel will be examined, and I'll learn how to employ digital Marketing strategies to move clients through each stage. By comprehending SEO principles like keyword research, search engine algorithms, and link building, I need to discover how to improve the quality and amount of website visitors. I will also learn about sponsored search and advertising and study strategies for appearing on search engine result pages, or SERPs, and connecting with potential customers.

Quiero expresar mi sincero agradecimiento por la oportunidad de participar en el curso de Marketing Digital y Comercio Electrónico. La experiencia ha sido extremadamente valiosa y enriquecedora. He aprendido a desarrollar estrategias de marketing efectivas, a utilizar herramientas avanzadas para la gestión de campañas, y a analizar datos para tomar decisiones informadas. El contenido del curso ha sido claro y aplicable, y las habilidades adquiridas me han dado una nueva perspectiva sobre el marketing digital. Aprecio profundamente el esfuerzo y la dedicación que han puesto en la enseñanza de este curso. Me siento mejor preparado para enfrentar los retos del marketing digital y aplicar lo aprendido en mi futura carrera. Gracias nuevamente por esta increíble experiencia.

Dear, Coach AK Ikwuakor and Coursera.com team,

I would like to express my heartfelt gratitude for providing the course on "Attract and Engage Customers with Digital Marketing." Your course has been an incredible learning experience that has equipped me with the skills and knowledge to create effective digital marketing strategies for my business. The course content was insightful, comprehensive and the practical exercises helped me to implement the concepts. Your passion and dedication to educating others is truly commendable, and I am grateful for the opportunity to learn from you. Once again, thank you for making this course available and for the excellent work you do in the field of digital marketing education.

Sincerely,

Muhammad Sahar Hafeez

This course has been one of my favorite Coursera courses. Not just because of valuable content, which we can all agree many of these courses give a lot of the high points and never really dig into the details we need in future postitions, but because of Coach AK! His delivery of material is engaging, well paced, and animated with enough emotion that you don't feel like you're watching a lecture. It seems silly, but at the end of most videos, he gives a short reassuring affirmation of how well you're doing and it actually felt genuine and given with intent. Those small reminders along with actual detailed information about Google's ad systems made this a valuable course whether you're going for the certificates or not!

I recently completed Attract and Engage Customers with Digital Marketing course, and I must say, it exceeded my expectations. The course content was incredibly comprehensive, covering various aspects from SEO to social media marketing in a way that was easy to follow and understand. The instructors were not only knowledgeable but also engaging, making the learning process enjoyable. What I found most valuable were the practical exercises and real-world case studies that allowed me to apply the concepts learned. Overall, this course has equipped me with the skills and confidence to dive into the world of digital marketing effectively. I highly recommend it to anyone looking to gain a solid foundation in this field.

Coach AK was an excellent teacher who was knowledgeable, shared lessons in a clear way with great detail, was energetic and encouraging. I've worked in Marketing, but never learned about the details and nuances that can be available in digital marketing and how much it effects consumers who are on-line on a daily basis. I added to my knowledge regarding how the Google Search Engines work algorithms to provide data that is most relevant to searchers. It was especially helpful to break down how Google Ads works with uploaded content to create, test and create the most effective ads and how Google Analytics programs provide feedback to optimize ads. Excellent teach and speakers, excellent course!

I just completed Course 2 and was thoroughly impressed with its rich content. This course was brimming with insightful marketing strategies, effective tactics, and practical guidance on creating impactful Google ads. How did you fare in the quizzes? They were a stimulating way to measure my understanding and retention of the material. They add an interactive element that makes learning more enjoyable. Given the value of these quizzes, I propose increasing the number of questions. This could further enhance our grasp of the subject matter, deepening our knowledge and skills. Ultimately, it's a win-win scenario for us as learners.

I recently took the "Attract and Engage Customers with Digital Marketing" course and found it to be incredibly valuable. The course provided in-depth insights into various digital marketing tactics, strategies, and best practices for attracting and engaging customers. The instructors were knowledgeable and provided practical examples that I could apply to my own marketing efforts. I particularly appreciated the emphasis on current digital marketing trends and the hands-on approach to learning. Overall, I highly recommend this course to anyone looking to elevate their digital marketing skills and drive results for their business.

Whooooooa!!! This was quite technical but we have to give it up to AK for a great job! I have done a similar SEO & SEM course before but most concepts were quite hard to understand since they weren't quite well-explained. AK really tried to break down everything, however technical into understandable material for everyone. I also liked the activity assignments and got to know the areas to improve on. I have understood most of the concepts in this course and can't wait to get to the practical bit of it. Once again, I say A JOB WELL DONE to everyone who put this together! I will recommend this course to anyone, any day, any time!

Honestly, now I realized why Joi--the first instructor--as well as many others were encouraging me to keep going because this time, I was almost about to burn out from the stress! Thankfully, Coach AK was very empathetic and motivating, and he helped me understand the concepts that I had initially perceived as complex. The activities were a great way to get my brain working. The activity exemplars allowed me to pinpoint EXACTLY where my flaws were. Coach AK, again, was amazingly helpful and he made me want to keep going! (If I ever met Coach AK in real life, I would definitely ask him for an autograph! Thanks again!)

This course is very useful!!! Full with informations and knowledge about SEO, Digital Marketing, Digital Ads and so on. If you’re looking to learn about SEO, SEM Digital Ads and Digital Marketing, this is definitely one of the course that you should sign up! I’ve gone through many courses about Digital Ads&Marketing and SEM previously, but most of it make me confused even more. Surprisingly, this course are much easier to understand!! And the exercises, quizzes, reading modules, and the examination are very helpful to make you understand about all the lessons even more! Thank you Google for creating this course!