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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
5,747 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

BO

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I reallby enjoyed how Coach AJ taught this course. SEO and SEM allways looked confusing when ever i came across it. This lesson help me have an understanding of these terms. Thank you Coach

ZZ

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It's well organized, and really well taught! I loved the actual practises, I hope there were more examples of good titles + descriptions, even different kinds for different goals/industries

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726 - 750 of 1,232 Reviews for Attract and Engage Customers with Digital Marketing

By Stephanie M

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Nov 4, 2022

Loved it! Great information.

By Enrique C

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Sep 18, 2024

Excelente , muy profesional

By M N F

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Jul 8, 2024

great course and high value

By Channing

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May 27, 2024

I learned so much thank you

By Kamel R

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Jan 29, 2024

This was tough but I did it

By Noorem

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Sep 27, 2023

It was an amazing course :)

By Waseem K

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Sep 16, 2023

these courses very helpful.

By aman d

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Sep 8, 2023

Amazing learning experience

By M A

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Aug 17, 2023

Proved game changer for me.

By Fady W

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Mar 1, 2023

I love Google's Instructors

By Nataela R P

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Jan 7, 2023

very usefull and insightful

By ABDELATIF E B

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Dec 28, 2022

The course is very valuable

By Jason T

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Oct 25, 2022

Enjoy learning from google

By Muhammad A R

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Aug 30, 2022

I Learn more then i expect.

By dave b

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Jul 28, 2022

I love the learning format.

By clif t

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Jun 15, 2022

Amazing course! Thank you!

By Melina T

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Jun 9, 2022

Very Practical and Relevant

By Naveen R

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Aug 25, 2024

I loved it, Thanks Google.

By Hazel M

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Sep 2, 2023

learnt a lot from this cou

By The M

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Jul 3, 2023

Very helpful and thorough.

By MUHAMMAD I

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May 30, 2023

It was amazing information

By mirza s r

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May 10, 2023

its a nice way of learning

By Ann M

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Mar 16, 2023

loved it very informative!

By Daniyal P

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Mar 9, 2023

That's a brilliant course.

By Umar F

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Feb 1, 2023

Very nice and informative.