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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,198 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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926 - 950 of 1,298 Reviews for Attract and Engage Customers with Digital Marketing

By ankh k

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Feb 20, 2023

great content

By Ryan R

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Jan 12, 2023

Great course.

By Md I A

•

Jan 10, 2023

EExcellent 👍

By Gaurav D

•

Dec 16, 2022

Great content

By 王小毛毛毛喵

•

Oct 6, 2022

very helpful

By Salah M A A

•

Oct 4, 2022

great course

By AR R

•

Sep 24, 2022

very helpful

By Anjali K

•

Aug 8, 2022

Thank u KOAJK

By Raina F

•

May 27, 2022

Great teacher

By Damilola A

•

Oct 19, 2024

Satisfactory

By Niloofar E

•

Aug 29, 2024

Great Course

By MARCUS H

•

Apr 19, 2024

Very Useful!

By tajudeen a

•

Dec 30, 2023

Great course

By Muhammad A S

•

Sep 15, 2023

Learn a lot.

By Caleb A

•

Jul 19, 2023

Great course

By Venkat J

•

Jun 7, 2023

Interesting!

By MD F

•

May 13, 2023

Great Course

By Pratyush G

•

Apr 21, 2023

Realy useful

By Ahmed H A E M

•

Mar 6, 2023

Thank you AK

By Tajul I

•

Feb 27, 2023

just amazing

By Juliana K

•

Sep 20, 2022

Very useful

By Marlene C

•

Aug 23, 2022

Nice teacher

By Hamidreza E

•

Jul 16, 2022

The best Tnx

By Mark S

•

May 29, 2022

Great Course

By Sadia A

•

Sep 24, 2024

Nice course