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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
5,747 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

BO

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I reallby enjoyed how Coach AJ taught this course. SEO and SEM allways looked confusing when ever i came across it. This lesson help me have an understanding of these terms. Thank you Coach

ZZ

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It's well organized, and really well taught! I loved the actual practises, I hope there were more examples of good titles + descriptions, even different kinds for different goals/industries

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926 - 950 of 1,232 Reviews for Attract and Engage Customers with Digital Marketing

By Samuel A

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Oct 20, 2022

nice course

By Zainab k

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Aug 25, 2022

iinterested

By Aricha L

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Jul 19, 2022

great corse

By Edward K W

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Mar 28, 2024

Excellent!

By Olu-Akinyemi B I

•

Nov 9, 2023

insightful

By Amina P

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Jun 19, 2023

Well done.

By Abhinash B

•

Jun 18, 2023

phenomenal

By MARIA D S P

•

May 29, 2023

gran tutor

By Heidi S

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Mar 29, 2023

Loved it!!

By Basant K

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Mar 24, 2023

iitiit

By Muhammad A H K

•

Mar 13, 2023

It was fun

By Wenying Z

•

Feb 26, 2023

Thank you!

By Rohit Y

•

Nov 5, 2022

Very good.

By Muhammad A H R

•

Oct 27, 2022

it's nice

By Mariam B

•

Oct 21, 2022

nice work

By Llewellyn H

•

Oct 12, 2022

excellent

By Wendy J

•

Jul 24, 2022

Fantastic!

By mariam K

•

Sep 18, 2024

well done

By Gloria C

•

Sep 12, 2024

u like it

By kerolos s

•

Jun 15, 2024

very well

By Geo M

•

Jun 6, 2024

the best!

By Awada A

•

May 8, 2024

fantastic

By Liene P

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Apr 20, 2024

Very nice

By Dinesh D

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Jan 11, 2024

Excellent

By mustafa k

•

Dec 31, 2023

thank you