Google
Foundations of Digital Marketing and E-commerce
Google

Foundations of Digital Marketing and E-commerce

Google Career Certificates

Top Instructor

Sponsored by Southeastern University

1,092,112 already enrolled

Gain insight into a topic and learn the fundamentals.
4.8

(23,444 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 17 hours
Learn at your own pace
99%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(23,444 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 17 hours
Learn at your own pace
99%
Most learners liked this course

What you'll learn

  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

  • Understand the elements and goals of a digital marketing and e-commerce strategy

Skills you'll gain

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

7 quizzes, 9 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

You’ll find out what’s in store for Course 1 and the whole certificate program. You’ll also learn about the Coursera platform, procedures, and content types, and meet other learners in the program. Then, you’ll learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you’ll get some tips for embarking on careers in this field.

What's included

14 videos8 readings2 quizzes2 plugins

You will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value. You’ll also be introduced to marketing concepts, like the customer journey and the marketing funnel, that form the basis for much of what these roles do.

What's included

12 videos7 readings1 quiz4 assignments1 plugin

You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You’ll investigate the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. Then you’ll learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing.

What's included

11 videos7 readings3 quizzes3 assignments1 plugin

You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. You’ll end the course by participating in optional content if you’re interested in preparing for a job search.

What's included

9 videos8 readings1 quiz2 assignments1 plugin

Instructor

Instructor ratings
4.8 (8,253 ratings)
Google Career Certificates

Top Instructor

Google
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Learner reviews

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4.8

23,444 reviews

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