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Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

4.8
stars
1,968 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

Top reviews

JI

Jul 8, 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.

MG

Jun 19, 2024

Your explanation is easy and simple, even though my primary language is Arabic and my English is intermediate. Your easy style made things go smoothly. Thank you for your wonderful effort."

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26 - 50 of 428 Reviews for Marketing Analytics Foundation

By David M

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Mar 13, 2023

It started off OK but went from 0 to 100 very quickly. The hands-on and step-by-step training for Python and Tableau very much paled compared to Google's training. And they said no previous experience is needed! I had to drop out

By Muhammad Z

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Jun 30, 2022

Python part needs to be breakedout with short videos and lots of excersies + writte contnet for the same video content in details to be easy to followed up

By Nishant G

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Jun 11, 2024

As a student who completed the Marketing Analytics Foundation course on Coursera, I can confidently say that it's a fantastic starting point for anyone interested in marketing analytics. Overall, I highly recommend the Marketing Analytics Foundation course. Whether you're a marketer, business owner, or aspiring analyst, this course equips you with valuable skills! My biggest takeaway from the **Marketing Analytics Foundation** course was understanding how data informs marketing decisions. Learning to analyze website traffic, track conversions, and navigate tools like Google Analytics was invaluable. The emphasis on privacy and ethics also stood out. Overall, it equipped me with practical skills for my job!!

By Yussef K

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May 31, 2023

My experience with Meta has been truly exceptional, and I cannot praise them enough for their expertise, resources, and dedication to delivering high-quality education in this field.

Meta's courses in Marketing Analytics provide a comprehensive and in-depth understanding of the key concepts, tools, and techniques necessary for effective data-driven marketing strategies. The content is well-structured, engaging, and delivered by industry experts who have a wealth of knowledge and practical experience.

By Narayanan K

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Jun 29, 2023

I'm really happy that I had the wonderful opportunity to enroll in the Meta Marketing Analytics Professional Certificate course on Coursera. The instructor, Anke Audenaert, delivers clear presentations and explanations that have been incredibly helpful to me in achieving the certificate.

By Aamaal A

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Sep 25, 2022

This course was very insightful and gave me a good overview of marketing analytics. The course also provided self-study resources to further my understanding outside of class. I look forward to continuing with the specialization.

By Kennedi B

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Aug 10, 2023

This is a really solid overview of marketing analytics. It provides enough detail of the key concepts, offers additional resources, and is really well paced. Looking forward to taking the remaining courses of this certification.

By Selene B

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Sep 18, 2022

¡Excelente curso! La profesora súper dinámica y la metodología del curso es genial, ya que evalúan luego de cada video o lectura, lo que te compromete a prestar atención y leer todo. Recomiendo!!

By mohamed g

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Jun 20, 2024

Your explanation is easy and simple, even though my primary language is Arabic and my English is intermediate. Your easy style made things go smoothly. Thank you for your wonderful effort."

By YuanTing L

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Jul 16, 2023

A great way to kickstart a learning journey in Marketing Analytics with well-designed and interesting interactive course materials. Worth subscribing and will recommend it to others!

By Abdullah H

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Oct 18, 2022

A fantastic overview and introductory course. I've never understood what really goes on "behind the curtain", and this course explains it all in a very easy to understand way.

By Roger R R

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Jul 8, 2023

Es importante para el consumidor obtener siempre los datos actuales y presente y tener presente de por medio las leyes para proteger al usuario y los datos constantemente.

By Max F

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Nov 28, 2023

Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.

By Fatma A

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Oct 25, 2022

Loved this course! its very easy to follow and unserdstand. its clear and the instructor speaks clearly and slowly. i learned so much in such a short period!

By jiseung r

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Dec 15, 2021

Highly engaging and definitely worth the time I've spent on it. What more to propel your career than honing in the foundations for marketing anlytics?

By Ahmed D

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Mar 23, 2022

I really like the course and it organisation. Most gratefully to the faciliator, she has indeed make the course more presentable and easy to learn

By Carey H

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Jul 16, 2023

i really feel as if the first course highlighted so much for me and also paved a better understanding for me in regards to what I’m stepping into.

By Heather P

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Feb 23, 2022

This course is informative, engaging, and well put together. The instructor is easy to follow and helps move students through lessons with ease.

By Yecenia P

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Sep 6, 2024

este curso fue de mucha importancia donde aprendí sobre la recopilación y uso de satos, también todo sobre la Inteligencia Artificial general.

By Travis E

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Sep 29, 2022

Good for beginners and recapping on privacy for those who have been in the industry but may have let privacy info fall to the waist side

By Brie

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Aug 15, 2022

I found her super entertaining and enthustatic. She helped me stick to the course. The subject matter was well rounded also. Thank you.

By christian n I

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Aug 1, 2022

I am so excied to learn from a teacher that is so vast in the knowledge of what he teaches. i must finish the the entire courses of six.

By Moken M

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Mar 21, 2022

Fairly easy to undersatnd and very oganised in the presentation. It set a great foundation for the next course and built my confidence.

By Ha N

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Dec 31, 2021

the content delivered by the instructor is very clear and easy to understand. I also love her teaching style, very energetic and concise

By Eucharia O

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Nov 21, 2021

The instructor is so articulate and super knowledgeable about marketing analytics concepts. Very interactive course and super insightful