This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Foundations of Digital Marketing and E-commerce
Foundations of Digital Marketing and E-commerce
This course is part of Google Digital Marketing & E-commerce Professional Certificate
Instructor: Google Career Certificates
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Sponsored by YC Regional Economic Development Center
1,142,021 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(24,367 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 17 hours
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
7 quizzes, 9 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
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This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
You’ll find out what’s in store for Course 1 and the whole certificate program. You’ll also learn about the Coursera platform, procedures, and content types, and meet other learners in the program. Then, you’ll learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you’ll get some tips for embarking on careers in this field.
What's included
14 videos8 readings2 quizzes2 plugins
You will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value. You’ll also be introduced to marketing concepts, like the customer journey and the marketing funnel, that form the basis for much of what these roles do.
What's included
12 videos7 readings1 quiz4 assignments1 plugin
You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You’ll investigate the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. Then you’ll learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing.
What's included
11 videos7 readings3 quizzes3 assignments1 plugin
You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. You’ll end the course by participating in optional content if you’re interested in preparing for a job search.
What's included
9 videos8 readings1 quiz2 assignments1 plugin
Instructor
Instructor ratings
4.8 (8,515 ratings)Offered by
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4.8
24,367 reviews
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Showing 3 of 24367
VL
5
Reviewed on May 8, 2023
Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.
KA
5
Reviewed on Sep 28, 2022
This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.
TS
5
Reviewed on Jan 20, 2023
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).
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