You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course.
Satisfaction Guaranteed: Develop Customer Loyalty Online
Satisfaction Guaranteed: Develop Customer Loyalty Online
This course is part of Google Digital Marketing & E-commerce Professional Certificate
Instructor: Google Career Certificates
Top Instructor
Sponsored by YC Regional Economic Development Center
129,443 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(4,226 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 31 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 quizzes, 8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.
What's included
9 videos6 readings1 quiz2 assignments1 plugin
You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.
What's included
8 videos11 readings4 quizzes4 assignments2 plugins
You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore job readiness skills, develop your resume, and practice interviewing for jobs.
What's included
21 videos23 readings9 quizzes1 assignment
You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. You’ll explore additional career resources and reflect on everything you’ve learned. At the end of the program, you’ll share your career goals with fellow learners.
What's included
12 videos8 readings1 quiz1 assignment1 plugin
Instructor
Instructor ratings
4.8 (1,110 ratings)Offered by
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4.8
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Showing 3 of 4226
GS
5
Reviewed on May 11, 2023
Great course. I learned a lot, even when some of the information did not directly apply to me, it was still very useful and I learned how it all fits together.
DT
5
Reviewed on Jul 23, 2023
The coursera is an excellent program designed as 7 courses for learning . I have completed smoothly and gained knowledge about Digital Marketing and E-commerce.
WM
5
Reviewed on Jul 16, 2022
The courses were well designed and easy to understand. It will be more rich if we introduce practical assignments graded by peers. Thank you for this new skill.
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