What Is Skeuomorphism?
November 29, 2023
Article
Instructor: Rudi Hinds
3,191 already enrolled
Included with
(43 reviews)
Recommended experience
Beginner level
- Access to a web browser
- A paid subscription to ChatGPT
(43 reviews)
Recommended experience
Beginner level
- Access to a web browser
- A paid subscription to ChatGPT
Master research techniques with ChatGPT to speed up audience insight gathering process and product USP generation
Develop compelling headlines and body copy using iterative refinement techniques
Optimize the AI-generated copy to ensure authenticity, making it resonate with human readers while effectively bypassing AI detection tools
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Only available on desktop
Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you'll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You'll journey through defining the bottle's unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you'll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Define the Copy's Purpose and Target Audience
Generate Audience Insights with Refined Prompts
Craft the Headline and Opening Lines
Build out Body Copy and Refine Voice & Tone
Refine Copy to Avoid AI Detectors
- Access to a web browser
- A paid subscription to ChatGPT
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
43 reviews
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Reviewed on Feb 12, 2024
it was good information espically if you know nothing about it and are looking to learn
Reviewed on Dec 29, 2023
Both interesting, and a little scary seeing what AI can produce in terms of headlines, analysis and ad copy.
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By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
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At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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