Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
Article
(5,460 reviews)
Recommended experience
Beginner level
Familiarity with how Google Ads works is helpful but not required.
(5,460 reviews)
Recommended experience
Beginner level
Familiarity with how Google Ads works is helpful but not required.
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Add to your LinkedIn profile
Only available on desktop
In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform.
You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the tutorial, you will be able to: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction + Log In to Google Ads (3 min)
Set Up the First Campaign (7 min)
Create Campaign Structure (12 min)
Ad Group Set Up and Keyword Research (7 min)
Practice Assessment (5 min)
Creating Ads (23 min)
Google Ads Dashboard (9 min)
Enhanced Explanations and Supplementary Resource (7 min)
Tools and Settings (9 min)
Ad and Campaign Optimization (6 min)
Cumulative Challenge (21 min)
Familiarity with how Google Ads works is helpful but not required.
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
5,460 reviews
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Reviewed on Apr 30, 2021
Good course for a beginner. As a person who knows nothing about Google Ads, I become known how to use it. This course gives me enough introduction to make my first campaign. Thank you Mrs. Ishita
Reviewed on Aug 2, 2020
Its was great experience to learn Google Adwords in a simplified manner. teaching method was awesome. Trainer used Rhyme platform which is one to one learning, and hands on training great tool.
Reviewed on Apr 21, 2021
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
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You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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