Skills Gap Analysis: A Guide to Training Your Teams
November 29, 2023
Article
Instructor: Kristhian Alexander Hueso
Included with
Recommended experience
Beginner level
Conocimiento de marketing básicos y manejo de redes sociales
Recommended experience
Beginner level
Conocimiento de marketing básicos y manejo de redes sociales
Vincularás la página de tu negocio con el administrador comercial
Crearás anuncios enfocados a recibir mensajes
Configurarás un chatbot con respuestas automáticas
Add to your LinkedIn profile
Only available on desktop
En este proyecto guiado configurarás tu cuenta del administrador de negocios con el propósito de adaptar Facebook Messenger de manera efectiva a la página de tu negocio o marca, configurando información relevante, pautas enfocadas en obtener nuevos mensajes y un chatbot con respuestas automáticas.
Facebook Messenger ha crecido lo suficiente para considerarse un canal importante para tener en cuenta al momento de plantear tu estrategia de marketing, es un medio de comunicación que facilitará a tus clientes o usuarios la solicitud de información o el seguimiento de inquietudes permitiéndote también responder de manera automática o personalizada. La presencia digital es vital en la actualidad, valdrá la pena explorar las herramientas que puedas implementar para mejorar tu servicio, mediante el uso de Facebook podrás construir comunidades y escuchar las necesidades de tus clientes, ganando confianza y usando cada comentario para fortalecer tu producto o servicio que ofreces sumando así una experiencia de usuario agradable. Te invito a que tomes este proyecto, no solo aprenderás, también terminaras el curso con una herramienta lista para implementar con contenido de ejemplo que podrás cambiar a medida que avanzas dependiendo de tus necesidades.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introducción a Business Manager
Configuración Inicial
Pauta para Messenger
Práctica opcional
Bandeja de entrada
Respuestas Automáticas
Práctica final
Conocimiento de marketing básicos y manejo de redes sociales
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Available only on desktop
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