Prompt Engineering Jobs: Your 2025 Career Guide
January 14, 2025
Article
Instructor: Blessing Adesiji
5,167 already enrolled
Included with
(41 reviews)
Recommended experience
Beginner level
Basic computer literacy (no coding knowledge required)
Interesting in Marketing and Advertising
You will need credit card for tools subscription
(41 reviews)
Recommended experience
Beginner level
Basic computer literacy (no coding knowledge required)
Interesting in Marketing and Advertising
You will need credit card for tools subscription
Apply the fundamental techniques and applications of prompt engineering and generative AI in marketing and advertising
Develop the ability to create engaging text and visual marketing campaigns using generative AI tools such as ChatGPT and DALL-E.
Demonstrate the use of sentiment analysis and A/B testing to optimize and refine the performance of marketing content generated by AI.
Add to your LinkedIn profile
Only available on desktop
In this exciting project, you're about to embark on a journey into the world of AI-powered marketing. We'll start by teaching you how to create catchy texts and eye-catching images using advanced AI tools.
As we delve deeper, you'll discover powerful techniques like sentiment analysis, which helps gauge customer feelings, and A/B testing, which lets you find out which marketing strategy works best. Not only will these skills enhance your marketing strategies, but they'll also equip you to design content that truly resonates with your audience. By the project's end, you'll have a toolkit of skills to create standout marketing materials, ensuring your business gets the attention it deserves and propelling it towards growth.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Welcome to the course and get started
Setup and navigate ChatGPT and DALL-E
Understand the type and characteristics of Prompting
Practice Activity: Create open-ended and specific prompt
Craft fashion campaign email marketing texts
Craft fashion campaign social media texts
Create visual content for fashion marketing with DALL-E
Practice Activity: Write text prompt to generate images
Edit visual content for fashion marketing with Canva
Optimize campaigns with sentiment analysis and A/B testing
Basic computer literacy (no coding knowledge required)
Interesting in Marketing and Advertising
You will need credit card for tools subscription
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
41 reviews
65.85%
17.07%
12.19%
4.87%
0%
Showing 3 of 41
Reviewed on Oct 20, 2023
I strongly recommend it for both beginners and experts. There are useful tips and techniques that can be beneficial for anyone.
Reviewed on Jun 5, 2024
This is a great introductory lesson into better prompt generation for B2C marketing.
Reviewed on Dec 27, 2024
It is an easy-to-understand course and you can immediately use the knowledge gained in the course to improve your AI prompts to get better outcomes.
Coursera Instructor Network
Course
Simplilearn
Specialization
Coursera Project Network
Course
University of Maryland, College Park
Course
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
Guided Projects are not eligible for refunds. See our full refund policy.
Financial aid is not available for Guided Projects.
Auditing is not available for Guided Projects.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.