By the end of this guided project, you will be able to use the Advanced SWOT analysis framework to determine your competitiveness. The advanced SWOT analysis was developed to address the limitations inherent in the simple SWOT framework. In a simple SWOT, strengths and weaknesses or opportunities and threats are equal to each other. Because of the limitations of the SWOT analysis, it was only considered to be a reference to further analysis. However, the Advance SWOT analysis is a much more robust framework that enables prioritization of factors. Without prioritization, some factors might be given too much or too little emphasis and the most relevant factors might simply be overlooked. As a result, the Advanced SWOT analysis provides a deeper insight in strategic decision-making
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Using Advanced SWOT Analysis to Determine Competitiveness
Instructor: Omodiaogbe Samuel
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What you'll learn
Analyze the factors of your internal and external environments that determines your organization’s competitiveness
Prioritize the factors of your analysis to determine the areas you need to focus your attention on
Make informed strategic decisions with the prioritized factors to create a competitive advantage
Skills you'll practice
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About this Guided Project
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In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the Advanced SWOT Analysis
Task 2: Strengths: By the end of this task, you will determine where the strengths of your organization reside
Task 3: Weaknesses: By the end of this task, you will identify the weaknesses of your organization
OPTIONAL Assessment
Task 4: Opportunities: By the end of this task, you will highlight the opportunities your organization need to exploit
Task 5: Threats: By the end of this task, you will state the threats your organization is exposed to
OPTIONAL Assessment
Task 6: Strategic Approach: By the end of this task, you will determine your strategic direction
OPTIONAL Portfolio Activity
Recommended experience
Familiarity with basic business terms , and basic knowledge of using a spreadsheet
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Available only on desktop
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